Recently, I attended an event hosted by the The Marketing Alliance where a panel discussed some of the more advanced points of account based marketing, or abm marketing. While I was sitting in the audience, it occurred to me that, while the panel was certainly experienced enough in account based marketing, this revenue strategy probably isn’t […]
For just about anyone in sales and marketing, a CRM, or customer relationship management software, has become a critical tool in the success of your sales and marketing efforts. What is CRM? Why do I need one? How do I use it? We’re going to do our best to do a deep dive into the […]
Anyone who’s looked into buying sales software or marketing software has probably been pretty surprised by the cost of these systems. It seems like every CRM, marketing automation system, even some email marketing tools are priced in such a way that most small and mid sized companies can’t (or don’t want to) afford them. I […]
Email automation is still one of the most effective ways to bring in leads and make a sale. And, for you as a business leader, it’s one of the least time-consuming as well. Although many people have resorted completely to social media, email marketing is still widely used and extremely important. Because it’s very easy […]
When it comes to writing and sending out emails to your customers, there are a lot of approaches you could take. From using the correct template, to putting forth the right content, or controlling the automation overall, there are a lot of places where things could go wrong. But, even if you’ve nailed these aspects […]
Each company may take a different approach to lead generation, but they all have the same goal in mind. No matter what path they take to get there, bringing in leads is what these companies hope to achieve once they reach the end of that path. In order to do that, companies need to find […]
No marketing campaign is complete without the backing of a strong brand. Eric Schmidt (former Executive Chairman of Google) is quoted as saying that “Brands are the solution, not the problem,” Eric Schmidt said. “Brands are how you sort out the cesspool.” A strong brand can help more people recognize you, and thus pave the way to more qualified leads. […]
Perfecting your lead generation takes a lot of hard work. In addition to constantly implementing new strategies, you also need to keep analyzing your progress to see how your strategy is resonating with those leads. Without strong leads, a business can’t build their customer base. While a lead is certainly not the same as a […]
We heard it loud and clear; companies are paving the way for new digital marketing strategies in the coming year. And, while digital marketing can refer to a ton of different things, we’re talking about videos. Making the switch to video marketing means a lot of adjustments to your current content, including finding people at […]
There are a lot of ways to gain information regarding your leads. A company who wants to bring in more customers and grow their business will most likely use a combination of different strategies to get the information they need. One of the ways to do this is by creating surveys through your website and on […]
Inbound marketing is one of the most important jobs of a company. It takes a lot of innovation, creativity, and perseverance to keep up with your inbound marketing strategy. It would be nearly impossible for one company to be aware of every technique there is out there, even when you’re trying your absolute best. At the […]
The first question that just about everyone asks when they start thinking about content marketing is “what would I create?” This is followed up pretty quickly with the question “will people really care about what I’m posting?” Honestly, the answer is maybe, maybe not. Trust me, I’ve posted plenty of content that no one has […]