event management

How To Use Your Marketing Automation Software for Event Management

One of the benefits of using a marketing automation software is the ability to manage events with ease. Event planning can be a main source of lead generation. Ten years ago, an event was something that could really only be held offline. But, these days, an event can happen anywhere, anytime. Event marketing is a great […]

CRM and inbound marketing

CRM and Inbound Marketing: Are You Listening to What They’re Saying About You?

This week, United Airlines made headlines for their controversial stance on not allowing young pass holders to fly because of their attire. No matter what your stance is on the story, there’s no questioning how powerful social media was in bringing this story to light. So, when it comes to a successful marketing campaign for your […]

convincing and creative marketing campaigns

The Most Convincing and Creative Marketing Campaigns Out There

When it comes to marketing, especially digital marketing, the more convincing and creative you can be, the better. It’s not enough anymore to just do the basics. Companies that are able to think outside of the box in all areas of marketing themselves, will see better results. While it might seem like a risk to […]

global marketing

5 Ways To Use Your Leads to Guide Your Global Marketing

Global marketing is a way to bring your business abroad, and reach your target audience in places further than you ever envisioned. Even if you started off as a small local business, there’s a chance that you have something that would do wonders elsewhere. A marketing automation service can help you learn about where your […]

lead generation forms

Have You Tried Doing This With Your Lead Generation Forms?

There are countless ways to bring in leads. That being said, there are certain approaches to gathering information about your leads which can help you bring them in more efficiently. One of these ways is through implementing lead generation forms on your website. Lead generation forms are an easy way to collect information about your […]

written content to write itself

This Is How To Get Your Written Content to Write Itself

Writing creative content is one of the best ways to bring in leads to your company. It’s also a way to build your brand and network with others in your industry. But, wouldn’t it be nice if you could get your written content to write itself? Nowadays, companies are handling the content they produce in […]

tie together technology and marketing

5 Strategies on How To Tie Together Technology and Marketing

When it comes to marketing, if you can’t utilize technology properly, you’re going to fall behind. Technology today plays a huge role in the marketing world. It helps us market on all different kinds of platforms and reach people all over the world. While it’s certainly a challenge for some companies to get a handle […]

Be SMART

Be SMART When Setting Your Inbound Marketing Goals

There are a lot of different approaches to your inbound marketing strategy. Bringing in leads and converting them to customers is a process and takes a creative team with lots patience to implement. It utilizes different forms of marketing, like SEO, content creation, email marketing, and social media, to introduce people to your business. It […]

sales tagline, slogans and taglines, marketing slogans, marketing slogan

Consider Using a Slogan or Sales Tagline for Your Marketing Strategy

No marketing campaign is complete without the backing of a strong brand. Eric Schmidt (former Executive Chairman of Google) is quoted as saying that “Brands are the solution, not the problem,” Eric Schmidt said. “Brands are how you sort out the cesspool.” A strong brand can help more people recognize you, and thus pave the way to more qualified leads. […]

get the most out of your marketing automation

How To Get the Most Out of Your Marketing Automation Software

If your business “means business” then you’ve probably already invested in a marketing automation software. If you haven’t, then don’t you think it’s time to do so? A good marketing automation service can help you in so many ways. In addition to taking a lot of the work off your hands, it can also help you […]

boost your website's traffic

5 Heartwarming Ways to Boost Your Website’s Traffic This Valentine’s Day

This Valentine’s Day, we want to spread a little love. And, you want people to love coming to your website. Who doesn’t want that? The more flow you have coming to your site, the more opportunities you’ll have for business transactions. But, getting that traffic to come is hard work. It’s not just about creating […]

use of emojis in your marketing campaign

5 Reasons Why You Should Use Emojis in Your Marketing Campaign

There are a lot of things companies can incorporate into their various marketing campaigns. Likewise, there are certain things we should avoid as to not turn away our leads and customers. Although emojis may seem like the thing to be avoided, they are actually quite the opposite. At first glance, it may seem as though […]