How Do You Define a Lead?

Most successful marketing campaigns are defined by how many leads they generate. But what defines a lead? Oftentimes, when you ask someone about lead generation, you’ll get as many different answers as the people you ask. So how are you supposed to know if your campaign has been successful? After 20 plus years of marketing […]

What’s the Difference Between a Networking Group and a Referral Group?

When you’re growing your business, and you start looking around at the different groups that you can get involved in, you’ll start to see some differences in the groups you find. Some tend to be focused more on expanding your network and some are focused more on deepening those relationships. So how are you supposed […]

How to Ask for Referrals

If you’ve watched any of my videos in the past, you know that I’m a huge believer in referrals. I teach webinars about how to do it, I write articles on how to do it, I even started a podcast on how to build your business with referrals. So with all of this research and […]

Five Steps to Building Your Business Network

So everyone says you need to build a network to build your business. But how do you build that network if you’re new in business or in a new industry? In over 20 years in business, I’ve tried to build my various businesses in a number of different ways. Some of them were successful, some […]

The Best Questions to Ask At a Networking Event

Networking can be an amazing prospecting tool. But in order to make it work for you, you need to make sure you’re listening more than talking. So how do you get people to open up? In today’s video, we’re going to talk about some of the best questions to ask to figure out if the […]

After 20 Years of Running Small Businesses, Here’s What I’ve Learned

This series is a bit of a departure from our typical video series. Instead of produced, scripted videos, I’m going to be diving into the realities of the challenges and lessons that I’ve learned from running businesses for 20 years. This will be more of a raw discussion so the transcripts are not available. I’ve […]

What Keeps Me From Giving Up?

This series is a bit of a departure from our typical video series. Instead of produced, scripted videos, I’m going to be diving into the realities of the challenges and lessons that I’ve learned from running businesses for 20 years. This will be more of a raw discussion so the transcripts are not available. In […]