CRM strategy is about a lot more than just a software or specific technology. Sure, software has made your CRM strategies easier and more effective than ever before. But at its heart, those CRM strategies are about your business’ overall interaction with your prospects, customers and clients. CRM is about how you make sales, market […]
In the digital marketing world, we throw the term call to action around quite a bit. Whether you’re running inbound marketing campaigns or email marketing campaigns, it’s the key question any time you want to improve the conversion rate of your landing page or email campaigns. Your call to action is what separates a high […]
A long time ago, I sat on a teleconference presentation on blogging. This was a pretty odd day for me for a couple reasons. First of all, I haven’t been on a teleconference presentation since the late 90s. Not having to sit in front of a PowerPoint presentation taking over my screen was kind of […]