The first question that just about everyone asks when they start thinking about content marketing is “what would I create?” This is followed up pretty quickly with the question “will people really care about what I’m posting?” Honestly, the answer is maybe, maybe not. Trust me, I’ve posted plenty of content that no one has […]
Effective content marketing is key to growing customer action and thus, profits, through the use of different, content-driven strategies. Though most companies have a general idea of what not to do when it comes to content marketing, they aren’t really sure about what they could be doing to better their overall approach. And, we don’t blame […]
Marketing automation is a great tool to help grow your business. This kind of software helps nurture the seeds of marketing that are already in place, by automatically repeating usual tasks to help bring in leads and keep current customers. It allows your company to spend less time sending out emails, updating social media posts, and […]
Everyone’s talking about content marketing these days. With blogging, social media and email marketing being so prevalent, it seems like it’s such an easy way to build an online presence. The problem is that content marketing is something that needs to be planned and executed well to be effective and to do that, you need […]
CRM strategy is about a lot more than just a software or specific technology. Sure, software has made your CRM strategies easier and more effective than ever before. But at its heart, those CRM strategies are about your business’ overall interaction with your prospects, customers and clients. CRM is about how you make sales, market […]
In the digital marketing world, we throw the term call to action around quite a bit. Whether you’re running inbound marketing campaigns or email marketing campaigns, it’s the key question any time you want to improve the conversion rate of your landing page or email campaigns. Your call to action is what separates a high […]
A long time ago, I sat on a teleconference presentation on blogging. This was a pretty odd day for me for a couple reasons. First of all, I haven’t been on a teleconference presentation since the late 90s. Not having to sit in front of a PowerPoint presentation taking over my screen was kind of […]