One of the best gifts a business leader can receive is a new lead. Each time you bring in a lead, you’re one step closer to making a sale. But, always remember that there’s a difference between people who are considered general leads and people who are considered a qualified lead. Sometimes, a person will […]
Every time I set up a new client in Mission Suite, we go through a full set up process that’s pretty hands on. We go through a full two hour consulting session to determine what that client needs in their CRM. As a part of that series of questions, we talk about the ideas of […]
If your company is able to increase your closing ratio, then continuous success is right around the corner. Companies need to be able to make sales in order to thrive. And those who have figured out a way to minimize the gap between their new prospects and their actual closing ratio will have more time […]
When a company can master how to create website content, it can be one of the most powerful tactics that they can leverage to convert leads into paying customers. Unlike other marketing tactics, content marketing can have more immediate potential because it’s something that its creators can have complete creative control over. Content creation is an […]
Companies use a variety of different marketing methods to ensure they are targeting the right people. The “right people” refers to leads and customers that are the most likely to engage with your products and services by ultimately making a purchase. Data driven marketing is just one of these strategies that’s most effective, and those […]
Business networking has become known by business owners and sales people alike as one of the more effective ways to grow a new business. After all, if no one knows that you exist, how do you expect to grow? Getting out there to expand your network is the only way that you’re going to be […]
There are many ways in which company leaders can automate tasks to improve their CRM. One of these ways is through an integrated booking calendar, which directly benefits your CRM approach. The idea of booking a meeting, in general, should be simple for both you and the client. Why a Booking Calendar? As a company […]
Recently, I attended an event hosted by the Business Marketing Association of Colorado where a panel discussed some of the more advanced points of account based marketing, or abm marketing. While I was sitting in the audience, it occurred to me that, while the panel was certainly experienced enough in account based marketing, this revenue strategy […]
If you want your company to be able to maximize sales, then your teams need to focus in on a sales process that works. Marketing automation software has made it incredibly easy for hard-working business leaders to automate tasks that would normally take hours to do, while simultaneously putting a strong focus on CRM systems. […]
For just about anyone in sales and marketing, a CRM, or customer relationship management software, has become a critical tool in the success of your sales and marketing efforts. What is CRM? Why do I need one? How do I use it? We’re going to do our best to do a deep dive into the […]
Anyone who’s looked into buying sales software or marketing software has probably been pretty surprised by the cost of these systems. It seems like every CRM, marketing automation system, even some email marketing tools are priced in such a way that most small and mid sized companies can’t (or don’t want to) afford them. I […]
Email automation is still one of the most effective ways to bring in leads and make a sale. And, for you as a business leader, it’s one of the least time-consuming as well. Although many people have resorted completely to social media, email marketing is still widely used and extremely important. Because it’s very easy […]