3 Steps to CRM Success

Every business has customers, and if you have customers you want to keep them satisfied and coming back for more. This is the goal of all customer service, and it always has been. A happy customer is a spending customer, and a loyal customer is a spending customer for life. A lot has changed in […]

How to Ensure Your Sales Reps Use Your CRM

When it comes to CRM – as with any other new technology – there’s going to be some backlash. People, for the most part, simply don’t like change. They have their system, they think it works, why should they bother changing it? This simple fact is the reason that more than 50% of CRM is […]

Defend Humanity: How to Make Your E-Mail Marketing Feel Human

One of the most common pitfalls of e-mail marketing, even on a small scale, is an over-reliance on automation and software to do the day-to-day sending of e-mails. This leads to insincere, inhuman e-mail marketing that often feels cold and robotic. Smaller businesses have a unique advantage over their larger counterparts when it comes to […]

Email Marketing to Baby Boomers

Baby Boomers are the generation born after WWII and, by population, are the largest generation in the Western world. As of 2013, Baby Boomers are age 49-67, and despite having the most wealth, health, and social mobility in America right now, even the youngest members feel ignored by the ad industry. Email marketers who focus […]

How to Plan an E-Mail Marketing Campaign

When getting started, you may not know how to get started what to do. Here are the steps you should consider when planning your e-mail marketing campaign. 1. Define your list Look over your email subscribers. Who are they? How did they sign up? Study their demographics such as age, income, marital status, whether they […]

Simple HTML Code Tricks that Will Enhance Your Email Newsletters

In email marketing, you want to write briefly and to the point. These HTML tricks will help break up your text and make your email easier to read and quicker to scan. If you use a WYSIWYG editor (i.e., you type your email in software that looks like a word processor), you probably have buttons […]

How to use Email Marketing to Inspire Customer Confidence

  You might not know this, but with the help of https://www.salesforce.com/hub/crm/tips-for-crm-implementations/ and your email marketing campaign which truly shouldn’t just be used to send out coupons, you can get you business functioning quite well.Email is a personal forum in which you can send personalized messages that are relevant to each customer’s needs. With your […]

Email Marketing to High Earning Women

According to research from the AIO marketing group, women make up the majority of buyers in business. Their positions in the workplace often make them responsible for buying everything from office supplies, to property, to banking packages. Some financial demographics you may not know about high-earning women, who, for the purposes of this article, are […]

Email Marketing to Moms and Dads

When sending an email newsletter to parents, remember your dual audience. The adult reading the email is proxy for the child, who will ultimately benefit from the information contained. Advertising copy for parents isn’t only about flash and style — although a parents want their kids’ clothes to be trendy and their toys to be […]

Common Questions About the CAN-SPAM Act

The CAN-SPAM Act of 2003 didn’t mean the end of newsletter emails; legitimate, above-board companies should be relieved that this act removes underhanded, unwanted junk mail from their customers’ email boxes, so they can read company messages they opted in to receive. It doesn’t even regulate all business email. Commercial email that is regulated by […]

How to Reach Women Through Email Marketing

Men open mail on their phones 20% more often than women, but women click through 10% more often, says a new survey. This shows that while men are driving your email marketing software’s open rates, they aren’t responsible for your buy rates. Women do 85% of the household shopping, and are savvy and choosy shoppers. […]

subject lines for newsletters, mission suite

How to Write Email Subject Lines So Your E-Newsletters Will Be Read

The average American sees over 3000 advertisements in a day, 147 emails, and deletes 71 of those emails in just 5 minutes. Writing great subject lines for newsletters is the only way that you’re going to escape your emails being deleted or being pushed to the junk folder. There are plenty of ways to write […]