I just read an article that dove pretty in depth into why you should be a “needs-based” sales person. I laughed. Realistically, is there any other kind? And aren’t those called “con men”? If you spend your life creating a need where none exists, two things seem to be true to me: you’re working MUCH […]
I read an article recently wherein a sales person lamented the challenge of staying organized as a sales person. Anytime I read these articles, I chuckle a bit to myself. I used to be the guy that had a desk filled with papers, folders and stacks upon stacks of business cards. I always thought that […]
A big part of creating a successful business is not just the amount of sales you make each month or how many followers you have on your business’ social media accounts. While that’s certainly important, none of that would be possible unless you put your customers first. Your customer relationship management strategy, or your CRM, […]
“Stop selling” We hear it all the time but when did “selling” become a bad word? “Focus on trying to help your customers” Ok that sounds good. But tell me, Yoda, how do I do that? After all, at it’s core, isn’t “selling” your products or services simply the process by which […]
Often times, sales managers will use their CRM simply as an accountability tool – how many calls did my team make at the end of the day? how many meetings did they schedule? what do their numbers look like? The downside of CRMs is that they have the tendency to turn well meaning management into […]
After learning about the different sales methodologies and the essential steps to a sales process, it’s time to actually implement what you know. This is the hard part. It’s one thing to know how to go about creating a sales process, but it’s another to actually bite the bullet, sit down, and do the required […]
Creating a reliable sales process for your team is vital for any company that wants to continue to convert high-qualified leads into customers. While most experienced sales team members are comfortable with nurturing leads through various stages of the sales cycle, it can be difficult to train new sales hires without losing valuable time. This […]
After you’ve closed on a deal with a new client, company leaders will have to work with their various teams in order to onboard this new client. Onboarding means something different for each type of business, but in general, it means welcoming this client to the company. This is not necessarily the type of onboarding […]
Trying to bring in leads and eventually close a deal is one of the hardest aspects of a business. Without prospective leads, there wouldn’t be any possibility for your business to grow and for your company to make a healthy profit or ROI. But, when it comes to leads, one must tread lightly. There are […]
Have you been running your online business for quite some time now? Then you’ve probably heard some good things about sales and marketing automation. These days, it’s easy to automate almost any task that you would otherwise have to do manually. Tasks like sending out emails, social media posts, or even registering people for events, can […]
There are many different ways in which a company can bring in leads for their business. One of these ways is through sales prospecting. While inbound marketing can definitely work well for many businesses, sales leaders can sometimes rely on this strategy too much. Instead, they should go back and put a focus on one […]
Recently, I wrote an article here on our blog called A Beginner’s Guide to Account Based Marketing. After I published that article, I ended up getting a lot of positive feedback from it, along with a lot of questions about account based marketing tactics. Turns out there are a lot of people who understand the […]