How to Personalize Marketing for Nonprofits

This is the blog transcript of our video “How to Personalize Marketing for Nonprofits”. If you’d like to see more of our videos, you can subscribe to our YouTube channel here. Are you frustrated thinking about how you can more effectively reach out to your donors? We’ve talked a bit about nonprofits and donors this […]

How to Create an Effective Message for Your Nonprofit

This is the blog transcript of our video “How to Create an Effective Message for Your Nonprofit”. If you’d like to see more of our videos, you can subscribe to our YouTube channel here. Are you frustrated trying to communicate with your nonprofit audience? Do you struggle to create meaningful messages? We’ve been talking about […]

How Nonprofits Can Segment Their Audience

This is the blog transcript of our video “How Nonprofits Can Segment Their Audience”. If you’d like to see more of our videos, you can subscribe to our YouTube channel here. Let’s talk about donors. By now we know that not all donors are created equal, and one of the issues that a lot of […]

How Nonprofits Can Generate Leads

This is the blog transcript of our video “How Nonprofits Can Generate Leads”. If you’d like to see more of our videos, you can subscribe to our YouTube channel here. All organizations have to generate leads, I’m sure that doesn’t come as a surprise to anybody. What a lot of people don’t think about is […]

The Challenges Facing Today’s Nonprofits

This is the blog transcript of our video “The Challenges Facing Today’s Nonprofits”. If you’d like to see more of our videos, you can subscribe to our YouTube channel here. Do you work for a nonprofit? Are you constantly pulling your hair out thinking of how to keep your board or boss happy? Are you […]

How to Turn a Marketing Lead into a Sales Lead

This is the blog transcript of our video “How to Turn a Marketing Lead into a Sales Lead”. If you’d like to see more of our videos, you can subscribe to our YouTube channel here. So all this talk of marketing qualified leads and sales qualified leads is great. But let’s get to the selling. […]

What Is a Sales Qualified Lead

This is the blog transcript of our video “What Is a Sales Qualified Lead”. If you’d like to see more of our videos, you can subscribe to our YouTube channel here. In my last video, we did a deep dive into marketing qualified leads – what are they, how do you get them, and what […]

What Is a Marketing Qualified Lead?

This is the blog transcript of our video “What Is a Marketing Qualified Lead?”. If you’d like to see more of our videos, you can subscribe to our YouTube channel here. I just need leads! Shouldn’t that be enough to start working on going out there and getting them? Well no, you need to know […]

How Do You Define a Lead?

Most successful marketing campaigns are defined by how many leads they generate. But what defines a lead? Oftentimes, when you ask someone about lead generation, you’ll get as many different answers as the people you ask. So how are you supposed to know if your campaign has been successful? After 20 plus years of marketing […]

What’s the Difference Between a Networking Group and a Referral Group?

When you’re growing your business, and you start looking around at the different groups that you can get involved in, you’ll start to see some differences in the groups you find. Some tend to be focused more on expanding your network and some are focused more on deepening those relationships. So how are you supposed […]

How to Ask for Referrals

If you’ve watched any of my videos in the past, you know that I’m a huge believer in referrals. I teach webinars about how to do it, I write articles on how to do it, I even started a podcast on how to build your business with referrals. So with all of this research and […]

Five Steps to Building Your Business Network

So everyone says you need to build a network to build your business. But how do you build that network if you’re new in business or in a new industry? In over 20 years in business, I’ve tried to build my various businesses in a number of different ways. Some of them were successful, some […]