email marketing, email sign-offs, sign-offs

Come Say “Hello” to These Creative Email Sign-Offs

Dear Reader, Believe it or not, your email sign-offs are just as important as the greeting and everything in between. A good sign-off seems something so casual…so arbitrary. After all, why would it matter? Well, think of it this way. When you go to say goodbye to someone that you’ve recently met, do you say “goodbye,” […]

Facebook hacks, Facebook, lead generation

5 Facebook Hacks That Can Guarantee Leads

Social media is a powerful tool when it comes to lead generation. As much as some companies may not want to rely on Facebook as their main marketing strategy, it would be silly not to use it to some extent. Facebook gives companies unique opportunities to interact with their audience, in a way that other marketing […]

newsletter, email newsletter, email marketing, marketing automation, subscribers

What You Should and Shouldn’t Include in Your Email Newsletter

Great news! You have subscribers. Every week, maybe even every day, you plan on sending out ‘newsletters’ to your customers. This is an email marketing strategy that allows you to do a lot with your business, more or less with the touch of a button. A newsletter is a valuable tool for both your company […]

personalization, personalize, email marketing, CRM, marketing campaign

Let’s Get Personal- What Personalizing Your Marketing Campaign Looks Like

In the coming year, it’s looking like personalization is the key to a unique and strong marketing campaign overall. But, what does personalization really mean? It’s not just about slapping each person’s name on every email you send out. It’s about being more transparent with your followers, and letting them know that you’re aware of […]

Can Your Company Add This to Your Digital Marketing Strategy?

We heard it loud and clear; companies are paving the way for new digital marketing strategies in the coming year. And, while digital marketing can refer to a ton of different things, we’re talking about videos. Making the switch to video marketing means a lot of adjustments to your current content, including finding people at […]

2017 marketing trends, marketing trends, marketing trends 2017, trends, marketing

Heads Up! The 2017 Marketing Trends Are Now Out

We have a lot to say when it comes to marketing trends. While it’s good to read up on what’s new, it’s important that you don’t take everything too close to heart. Some marketing trends can be really great for your business and others, not so much. That being said, it seems like every time […]

brand, marketing, brand marketing, brand strategy, your brand

‘Cause You Know We’re All About Your Brand

No matter what marketing trends you follow, making your business all about your brand is a traditional way of thinking. But, there’s a reason tradition is tradition. It sticks around throughout the years. A solid brand is the single representation of a company, that people will associate for better or for worse. Brands can also […]

social media marketing, social media, marketing

Don’t Overestimate the Power of Social Media Marketing

Social media can be a great way to grow your company if you know how to go about it. People today spend a majority of their time scanning their feeds on these popular platforms. Because of this, companies are doing what they can to connect as much as possible with potential customers. That being said, there’s […]

New Features from Mission Suite

We’re continuously working to make Mission Suite better and more impactful for growing and managing your business. Over the past few months, we’ve seen upgrades to our contact database, our CRM activities, the event management and calendar system and even our website manager! But now I want to bring your attention to two new features […]

This is Why You Need Marketing Automation to Get on Top

There are a lot of tactics businesses can use to help them stay on top of the competition. Being at the top of your game takes a lot of work and commitment, and it can’t always be done alone. That’s why companies utilize marketing automation services, like The Mission Suite, to help take care of […]

interactive content, interactive content marketing, content marketing

What Is Interactive Content Marketing and How Do You Use It?

When you hear the term “interactive content marketing” what comes to your mind? Is it: a) The use of polls in your content b) The use of quizzes in your content c) The use of white papers and infographics d) All of the above If you chose d, you are absolutely correct. But, if you […]

email marketing, marketing automation, devices, mobile devices, strategy

4 Email Marketing Stats That May Make You Alter Your Strategy

Companies who want to reach for success are always finding ways to improve their email marketing strategy. However, if you don’t read up with the statistics, it’s hard to be sure you’re going about it correctly. Every day, the world around email marketing is constantly changing, and it’s important for companies to pay attention. If […]