designing an email template

5 Steps to Designing the Perfect Email Every Time

We all know that one of the biggest tips when it comes to email marketing is designing an email template that appeals to the readers. We also know not to make our emails too boring and not too busy, either. Though most company leaders possess a lot of important skills, designing the perfect email may […]

written content to write itself

This Is How To Get Your Written Content to Write Itself

Writing creative content is one of the best ways to bring in leads to your company. It’s also a way to build your brand and network with others in your industry. But, wouldn’t it be nice if you could get your written content to write itself? Nowadays, companies are handling the content they produce in […]

tie together technology and marketing

5 Strategies on How To Tie Together Technology and Marketing

When it comes to marketing, if you can’t utilize technology properly, you’re going to fall behind. Technology today plays a huge role in the marketing world. It helps us market on all different kinds of platforms and reach people all over the world. While it’s certainly a challenge for some companies to get a handle […]

market to millennias

Does Your Company Know How to Market to Millennials?

Even if your business has been around for quite some time, that might not give you a head start over start-ups in the same industry. Why? Because that start-up may know how to market to millennials much better than a company who has experience, but doesn’t know how to appeal to the younger generation. You […]

Be SMART

Be SMART When Setting Your Inbound Marketing Goals

There are a lot of different approaches to your inbound marketing strategy. Bringing in leads and converting them to customers is a process and takes a creative team with lots patience to implement. It utilizes different forms of marketing, like SEO, content creation, email marketing, and social media, to introduce people to your business. It […]

make customers feel more comfortable

How To Make Customers Feel More Comfortable with Your Business

Getting a customer or a lead to share their personal information isn’t always as easy as it sounds. Needing to put down an email or phone number may not be something they’re willing to do. And, if they aren’t willing, then how else can you get them to buy your products or services? You’re going […]

sales tagline, slogans and taglines, marketing slogans, marketing slogan

Consider Using a Slogan or Sales Tagline for Your Marketing Strategy

No marketing campaign is complete without the backing of a strong brand. Eric Schmidt (former Executive Chairman of Google) is quoted as saying that “Brands are the solution, not the problem,” Eric Schmidt said. “Brands are how you sort out the cesspool.” A strong brand can help more people recognize you, and thus pave the way to more qualified leads. […]

get the most out of your marketing automation

How To Get the Most Out of Your Marketing Automation Software

If your business “means business” then you’ve probably already invested in a marketing automation software. If you haven’t, then don’t you think it’s time to do so? A good marketing automation service can help you in so many ways. In addition to taking a lot of the work off your hands, it can also help you […]

boost your website's traffic

5 Heartwarming Ways to Boost Your Website’s Traffic This Valentine’s Day

This Valentine’s Day, we want to spread a little love. And, you want people to love coming to your website. Who doesn’t want that? The more flow you have coming to your site, the more opportunities you’ll have for business transactions. But, getting that traffic to come is hard work. It’s not just about creating […]

test your emails

Don’t Hit The Send Button On Your E-mails Until You Do This

Email marketing is still one of the best ways for companies to bring in leads. Now that we no longer live in a world where emails are so blank and boring, there’s a lot of potential when it comes to your email marketing campaign. While you can spend all day reading about what you should […]

lead generation options

No, You Haven’t Exhausted All Your Lead Generation Options Yet

Do you feel like you’ve already tried everything when it comes to generating leads? Have you been up to date with all the current strategies, but still don’t see much of a difference? Let’s make it clear right now: There are SO many lead generation options out there, that there’s no way you’ve tried them […]

use of emojis in your marketing campaign

5 Reasons Why You Should Use Emojis in Your Marketing Campaign

There are a lot of things companies can incorporate into their various marketing campaigns. Likewise, there are certain things we should avoid as to not turn away our leads and customers. Although emojis may seem like the thing to be avoided, they are actually quite the opposite. At first glance, it may seem as though […]