Email Marketing Best Practices

Email marketing can offer unprecedented returns on investment. Direct response marketing is a very powerful strategy for reaching your target audience and soliciting a controlled & tracked response. When email marketing is carefully considered as a component of this strategy it produces a number of quantifiable advantages. The advertiser can accelerate the number of responses […]

The Power of Email Marketing

If you’re a business owner, then you’re constantly looking for ways to market your products and services. While you have used traditional marketing efforts, you are now exploring ways to use internet marketing to its fullest potential. One of those ways is email marketing. Too often, companies overlook this form of marketing because they feel […]

Email Marketing

In this virtual age e-mail marketing has become a staple in terms of communication.  Various fund-raising efforts rely solely on such a tool, various sales groups also rely heavily on e-mail marketing.  It’s imperative to understand the difference between e-mail marketing efforts versus various other forms of e-mail communication.  Using e-mail as a marketing tool […]

3 Reasons You Should Consider Email Marketing

Every online business needs to use email marketing and landing pages if they want to be successful. In fact, brick and mortar stores can even benefit from marketing online with email. However, there are three distinct reasons that email marketing landing pages are more effective than traditional forms of advertising. Consider the following three reasons […]

Email Marketing Landing Pages are the Key to Success

Email marketing has become a great way to market any company today. In fact, many businesses spend thousands of dollars generating email lists and developing emails that will attract or retain customers. However, recent studies show that over half of all email marketing campaigns fail due to the lack of a good email marketing landing […]

Retain Visitor Info With Your Email Marketing Campaign

Many companies today use email marketing as a source for increased revenue. However, most companies buy a list of emails and never know anything about the people they are reaching out to. If you want to develop a successful email marketing campaign you need to know who you are marketing to, and what you can […]

Email Marketing Landing Pages: Track Your Email for Better Results

Email marketing landing pages are very important to conducting online business today. Landing pages allow you to convert visitors into sales, gather emails for upcoming email campaigns, and track what marketing strategies work and which ones do not. However, if you want your email marketing campaign to be successful you need to track the clicks […]

Segment Your Email Marketing Campaign for Better Results

When you begin an email marketing campaign there are several options available. You can choose from thousands of designs and layouts. In addition, your message can always change. Therefore segmenting your email marketing campaign can be very helpful in determining what works and what doesn’t. You can segment your email campaign in many different ways. […]

Choosing the Best Email Marketing System for Your Business

A quick search on Google will show you that there are thousands of options when choosing an email marketing system for your business. However, finding the best option is not always easy. Each program has benefits and features you need to consider. Consider the following options in your search for email marketing programs. Consider Your […]

Email Marketing Landing Pages: How to Increase Sign Ups

Email marketing landing pages are a great way to attract new customers and sign ups. You can use the pages in many different ways. However, there are two main goals for any landing page, you either want a direct sale or you want to gather data for future marketing campaigns. Some people use separate landing […]

Email Marketing Landing Pages: WordPress VS .Com

When you are ready to develop your email marketing landing pages you have too basic choices for your site. You can buy a .com url or you can sign up for a WordPress page. Each option has distinct advantages and disadvantages for business owners. However, there are three main things you will want to consider […]

Email Marketing Your Business: 5 Steps to Success

Starting an email marketing campaign takes a lot of work and planning. This process is not something you start on a whim or figure out as you go. If you want to be successful in your email marketing campaign consider the following five steps to ensure success. Step One: Develop a List or Database The […]