spreading your business to wider audiences

Are You Busy Spreading Your Business to a Wider Audience?

Every business has their niche, and within that, they may cater to a very specific kind of audience. Knowing your target audience is essential to bringing in more business and driving your marketing campaigns. However, as much as you should get to know your own audience, it’s important to spread your business to the “people […]

5 Content Resources to Help You Get the Ball Rolling Now

Creating content is something companies must do in order to sell their products and services and ultimately bring people to their site. However, creating content that really resonates with readers can be a challenge. Content needs to be useful, inspirational, and overall, just interesting for the audience. But, when ideas run dry, it can be […]

privacy

Where to Draw the Line on Customer Privacy as You Market

Today we live in a world where you can get information instantaneously. While the Internet Age has brought so much convenience into our lives, it has done so at a price; our privacy. Having everything at your fingertips is a nice luxury, but it also means your information is pretty much accessible by everyone…especially marketers. […]

email performance metrics

What Email Performance Metrics Should You Be Looking Out For?

Utilizing a marketing automation software is a great way to help reach specific goals you have for your emails. With strong email marketing campaigns that are consistently regulated, you can reach more people and learn a lot more about your audience. That being said, knowing what to look for when those results come to you […]

customer experience

6 Tips to Upgrading Your Customers Experience for Good

Your customers are one of the biggest driving forces of your business. Therefore, it’s really important that you give your customers the ultimate experience when they come to your company. It’s been proven that the more you can engage your customers and have them interact with you, the better their experience they will have. And, […]

marketing automation

If You’re Asking Yourself These Questions, It’s Time for Marketing Automation

Running a business can be overwhelming at times. And, while you may think that start-ups have it easier than large enterprises, it’s often not the case. Start-ups and small businesses often have less staff and a much smaller budget at the beginning. They have to be careful about where they put their resources so they […]

Do Your Emails Fall Under One of These 4 Categories?

Email marketing is still a great way to bring in leads and keep your customers on board. Though there certainly are other ways to reach out to your customers, such as content creation or social media, there’s no question that people still spend a lot of time checking their emails. Therefore, it’s essential that your […]

lead generation campaign

Every Lead Generation Campaign Must Have These 5 Things

Each company may take a different approach to lead generation, but they all have the same goal in mind. No matter what path they take to get there, bringing in leads is what these companies hope to achieve once they reach the end of that path. In order to do that, companies need to find […]

digital marketing

There’s No “I” in Team, But There are Three in Digital Marketing

There are a lot of factors that go into a successful digital marketing approach. The idea of digital marketing involves spreading your brand across as many platforms as possible. These days, that’s a lot to try and do. So, it no doubt takes a cooperative team in order to get that done efficiently. One way […]

event management

How To Use Your Marketing Automation Software for Event Management

One of the benefits of using a marketing automation software is the ability to manage events with ease. Event planning can be a main source of lead generation. Ten years ago, an event was something that could really only be held offline. But, these days, an event can happen anywhere, anytime. Event marketing is a great […]

CRM and inbound marketing

CRM and Inbound Marketing: Are You Listening to What They’re Saying About You?

This week, United Airlines made headlines for their controversial stance on not allowing young pass holders to fly because of their attire. No matter what your stance is on the story, there’s no questioning how powerful social media was in bringing this story to light. So, when it comes to a successful marketing campaign for your […]

convincing and creative marketing campaigns

The Most Convincing and Creative Marketing Campaigns Out There

When it comes to marketing, especially digital marketing, the more convincing and creative you can be, the better. It’s not enough anymore to just do the basics. Companies that are able to think outside of the box in all areas of marketing themselves, will see better results. While it might seem like a risk to […]