This is the blog transcript of our video What Marketing Needs from Sales for Sales and Marketing Alignment. If you’d like to see more of our videos, you can subscribe to our YouTube channel here. In the last video we talked about what sales needs from marketing to align their efforts. But what does marketing […]
This is the blog transcript of our video What Sales Needs from Marketing for Sales and Marketing Alignment. If you’d like to see more of our videos, you can subscribe to our YouTube channel here. In the past couple videos, we’ve been talking about aligning your sales and marketing efforts. One of the big reasons […]
This is the blog transcript of our video Why Marketing and Sales Needs to Work Together. If you’d like to see more of our videos, you can subscribe to our YouTube channel here. In my last video, I talked about how to align your sales and marketing efforts. Today, I thought I’d back up a […]
This is the blog transcript of our video The Secret to Marketing and Sales Alignment. If you’d like to see more of our videos, you can subscribe to our YouTube channel here. Aligning your sales and marketing efforts can be one of the most important things that you do in growing your business. It’s also […]
Trying to bring in leads and eventually close a deal is one of the hardest aspects of a business. Without prospective leads, there wouldn’t be any possibility for your business to grow and for your company to make a healthy profit or ROI. But, when it comes to leads, one must tread lightly. There are […]
These days, it’s easy to automate almost any task that you would otherwise have to do manually. Tasks like sending out emails, social media posts, or even registering people for events, can now all be automated. Unfortunately, business leaders are still hesitant when it comes to setting up sales and marketing automation, despite the obvious potential. […]
Recently, I wrote an article here on our blog called A Beginner’s Guide to Account Based Marketing. After I published that article, I ended up getting a lot of positive feedback from it, along with a lot of questions about account based marketing tactics. Turns out there are a lot of people who understand the […]
Companies use a variety of different marketing methods to ensure they are targeting the right people. The “right people” refers to leads and customers that are the most likely to engage with your products and services by ultimately making a purchase. Data driven marketing is just one of these strategies that’s most effective, and those […]
Recently, I attended an event hosted by the The Marketing Alliance where a panel discussed some of the more advanced points of account based marketing, or abm marketing. While I was sitting in the audience, it occurred to me that, while the panel was certainly experienced enough in account based marketing, this revenue strategy probably isn’t […]
No marketing campaign is complete without the backing of a strong brand. Eric Schmidt (former Executive Chairman of Google) is quoted as saying that “Brands are the solution, not the problem,” Eric Schmidt said. “Brands are how you sort out the cesspool.” A strong brand can help more people recognize you, and thus pave the way to more qualified leads. […]
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