How Do You Define a Lead?

Most successful marketing campaigns are defined by how many leads they generate. But what defines a lead? Oftentimes, when you ask someone about lead generation, you’ll get as many different answers as the people you ask. So how are you supposed to know if your campaign has been successful? After 20 plus years of marketing […]

How to Set Up a Marketing Automation Campaign

This is the blog transcript of our video “How to Set Up a Marketing Automation Campaign”. If you’d like to see more of our videos, you can subscribe to our YouTube channel here. A lot of people are scared away from marketing automation simply because it feels so daunting to set up. It doesn’t have […]

How to Use Marketing Automation for Lead Generation

This is the blog transcript of our video “How to Use Marketing Automation for Lead Generation”. If you’d like to see more of our videos, you can subscribe to our YouTube channel here. Marketing automation can help you generate leads. And it can help you generate better quality leads than most other marketing tools can. […]