Have you been running your online business for quite some time now? Then you’ve probably heard some good things about sales and marketing automation. These days, it’s easy to automate almost any task that you would otherwise have to do manually. Tasks like sending out emails, social media posts, or even registering people for events, can now all be automated. Unfortunately, business leaders are still hesitant when it comes to setting up sales and marketing automation, despite the obvious potential. Whether that’s because it’s unfamiliar territory or they feel that they don’t have the funds to get started, they’ve put automation on the backburner.
But, what if you were able to visualize how automation can really impact revenue? What if you had the support you needed to get those tasks started? What if you knew that just for a little investment, the payoff would be completely worth it?
You’ll Spend Time On Important Tasks
Automation, despite its definition, certainly doesn’t happen “overnight.” Creating workflows, landing pages, email content, social media content, and everything in between takes time, especially if you want to impact revenue. Most people actually create these workflows and email campaigns before launching a new marketing campaign or launching their business altogether. But, once you create what you need to and finally automate it all with a few button clicks, you’ll have all the time in the world to focus on what matters. Things like improving or adding to your products and services, meeting with clients or partners, taking phone calls, etc. can now have your utmost attention.
You’ll Be Able to Convert Leads
By setting up sales and marketing automation, you’ll be able to convert leads in less time. Mission Suite is with you from the very beginning of the sales cycle, right until the end. You can score leads based on their interactions, store information about your contacts, and keep track of their user behavior. Meanwhile, you can design and automate workflows to help convert each lead that comes walking through the door. You can even assess those workflows to see if they were effective or not. Whether it’s by automating email drip campaigns, landing pages, capture forms or automation triggers, you’ll quickly see how it all works together to impact revenue.
You’ll Improve Your CRM
Not only will sales and marketing automation help you bring in new leads. It will also help you build strong relationships with the customers you already have. Sometimes, businesses forget how valuable their current customers are. They spend so much time focusing on bringing in new leads, that they completely undermine the purchasing power of those who are already invested to some degree in your products and services. One thing Mission Suite can do for your CRM is allow you to automate follow-up emails. This helps build rapport with customers and grow your reputation as a trustworthy business.
You’ll Close More Deals
First-time customers are not the only ones who can benefit from excellent sales and marketing strategies. By automating sales and marketing tasks, you’ll be able to close more deals and impact revenue. You’ll do this by continuing to correspond with those who have bought from you in the past. “Closing a deal”, after all, isn’t necessarily synonymous with “converting a lead.” Sure, converting a lead is one way to close a deal, but if you want to impact revenue for the long term, then you’ll also need to try and continue to close new deals with both new and old customers.
Because Automation Will Impact Revenue
The biggest reason you should automate your sales and marketing?
It’s is a no-brainer.
It’s because it will ultimately impact revenue for your business.
With automation, you can do all the things that take hours and hours to do by yourself to bring in leads, close deals, and maintain good relationships with your customers, all while you sleep. And, with the time that it would normally take you to bring in just one lead, automation can now help you bring in ten.
Not yet convinced?
Try our impact revenue calculator to see how much more money your business can be making with automation. If that intrigues you, then request a demo with Misson Suite to learn how we can help you get started.