This is the transcript of our YouTube Short “What Is an Inbound Lead?” If you’d like to see more of our videos, you can subscribe to our YouTube channel here. This question was asked recently: What is an inbound lead? Well, the answer is pretty simple. An inbound lead is any lead that you don’t […]
This is the transcript of our YouTube Short “How Quickly Should I Respond to an Inbound Lead?” If you’d like to see more of our videos, you can subscribe to our YouTube channel here. So the question came up, “How quickly should I respond to an inbound lead?” Well, that’s a simple answer: Right away. […]
This is the blog transcript of our video “How Nonprofits Can Segment Their Audience”. If you’d like to see more of our videos, you can subscribe to our YouTube channel here. Let’s talk about donors. By now we know that not all donors are created equal, and one of the issues that a lot of […]
This is the blog transcript of our video “What Is a Marketing Qualified Lead?”. If you’d like to see more of our videos, you can subscribe to our YouTube channel here. I just need leads! Shouldn’t that be enough to start working on going out there and getting them? Well no, you need to know […]
Recently, I wrote an article here on our blog called A Beginner’s Guide to Account Based Marketing. After I published that article, I ended up getting a lot of positive feedback from it, along with a lot of questions about account based marketing tactics. Turns out there are a lot of people who understand the […]
Each company may take a different approach to lead generation, but they all have the same goal in mind. No matter what path they take to get there, bringing in leads is what these companies hope to achieve once they reach the end of that path. In order to do that, companies need to find […]
No marketing campaign is complete without the backing of a strong brand. Eric Schmidt (former Executive Chairman of Google) is quoted as saying that “Brands are the solution, not the problem,” Eric Schmidt said. “Brands are how you sort out the cesspool.” A strong brand can help more people recognize you, and thus pave the way to more qualified leads. […]
Perfecting your lead generation takes a lot of hard work. In addition to constantly implementing new strategies, you also need to keep analyzing your progress to see how your strategy is resonating with those leads. Without strong leads, a business can’t build their customer base. While a lead is certainly not the same as a […]
We heard it loud and clear; companies are paving the way for new digital marketing strategies in the coming year. And, while digital marketing can refer to a ton of different things, we’re talking about videos. Making the switch to video marketing means a lot of adjustments to your current content, including finding people at […]
There are a lot of ways to gain information regarding your leads. A company who wants to bring in more customers and grow their business will most likely use a combination of different strategies to get the information they need. One of the ways to do this is by creating surveys through your website and on […]
Inbound marketing is one of the most important jobs of a company. It takes a lot of innovation, creativity, and perseverance to keep up with your inbound marketing strategy. It would be nearly impossible for one company to be aware of every technique there is out there, even when you’re trying your absolute best. At […]
The first question that just about everyone asks when they start thinking about content marketing is “what would I create?” This is followed up pretty quickly with the question “will people really care about what I’m posting?” Honestly, the answer is maybe, maybe not. Trust me, I’ve posted plenty of content that no one has […]
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