This is the transcript of our YouTube Short “Is Email Marketing Better than Social Media Marketing?” If you’d like to see more of our videos, you can subscribe to our YouTube channel here.
I got the question recently, “What’s better, email marketing or social media marketing?”
Well, first of all, if anybody claims that they can answer that question for you definitively without actually knowing your business, they’re probably lying to you. Or they just don’t know what they’re talking about.
Email marketing, just by the numbers, still has a 41:1:! return on investment. So every dollar that you’re spending on email marketing, you’re getting about $41 back, which is huge. It’s the biggest of any channel out there.
Now, that said, you need an email list to actually make that work.
And how do you get an email list?
Well, there are a lot of different ways: You can do conferences. You can do speaking.
You can do all sorts of different things, but social media marketing often comes into play there.
When you’re using social media marketing and email marketing in conjunction with one another, that’s when you’re probably going to get your biggest results.