Running a business can be overwhelming at times. And, while you may think that start-ups have it easier than large enterprises, it’s often not the case. Start-ups and small businesses often have less staff and a much smaller budget at the beginning. They have to be careful about where they put their resources so they can bring in more profit instead of more spending.
But, sooner than later, there will come a time where your one-man or small-staff business can’t do it all. You’re spending more time trying to spread the word about your business than actually bringing in customers.
Does that mean it’s time to invest in marketing automation? Probably. If you’re asking yourself these questions, then you may need to allocate your budget a bit differently next quarter.
“I want to share our products/services on social media.”
Part of spreading the word about your business so you can bring in more leads is by getting active on social media. But, with so many platforms out there (Facebook, Snapchat, Twitter, Instagram) it can take up a lot of your time to post actively on each one. You know that social media is one of the main ways people learn about various businesses and websites. So, if you’re finding that you have barely any time to post on social media, then it may be time to invest in marketing automation software.
Marketing automation can help you post what you want with a click of a button. You decide what you want to share, and you link that to all your various social media accounts. No need to post everything individually. Just one, and you’re done!
“It seems like a few people were interested in knowing more, but I don’t know who they are or how to bring them in.”
One of the greatest features of any marketing automation software is lead tracking. Every time someone takes a look at your website, you’ll know about it. Then, using different strategies, you can choose how to pursue these leads. Send them an e-mail, message them on social media, etc.
“I want to be able to email my leads all at once.”
If you’re a growing business, it’s likely you have new email addresses and information coming in every day. That can be a lot to organize, and even more to actually confront. The most stressful part is you really rely on these leads to help grow your business, and if you can’t build relationships with them via email because you’re so busy doing other things, you can lose a lot of potential profit. But, marketing automation fixes this. It organizes all your email addresses into one, and you can choose who, when, and how you want to reach out to these people. Again, all with just a few clicks of a button!
“I want to know if my content is reaching people, and if not, how I can improve.”
When you’re trying to make improvements to your business, it can be hard when you’re not sure what you’re doing right and what you’re doing wrong. Investing time money to analyze each and every thing you do can take away from other tasks. But, it’s crucial to know whether or not your content was effective.
Thankfully, a marketing automation service will give you answers to questions you didn’t even know you had. It will analyze your content, your posts, your outreach, and tell you what you did that got more followers or subscribers, or the opposite. It does this automatically, so you’re simply given the information you need to keep moving forward.
The Mission Suite is a marketing automation software that can save you a significant amount of time on repetitive jobs. No need to worry about wasting time on things that can be done with a single motion. Instead, keep focusing on growing your business. Request a demo to learn more!