Recently, I wrote an article here on our blog called A Beginner’s Guide to Account Based Marketing. After I published that article, I ended up getting a lot of positive feedback from it, along with a lot of questions about account based marketing tactics. Turns out there are a lot of people who understand the […]
Anyone who’s looked into buying sales software or marketing software has probably been pretty surprised by the cost of these systems. It seems like every CRM, marketing automation system, even some email marketing tools are priced in such a way that most small and mid sized companies can’t (or don’t want to) afford them. I […]
Email automation is still one of the most effective ways to bring in leads and make a sale. And, for you as a business leader, it’s one of the least time-consuming as well. Although many people have resorted completely to social media, email marketing is still widely used and extremely important. Because it’s very easy […]
No marketing campaign is complete without the backing of a strong brand. Eric Schmidt (former Executive Chairman of Google) is quoted as saying that “Brands are the solution, not the problem,” Eric Schmidt said. “Brands are how you sort out the cesspool.” A strong brand can help more people recognize you, and thus pave the way to more qualified leads. […]
Perfecting your lead generation takes a lot of hard work. In addition to constantly implementing new strategies, you also need to keep analyzing your progress to see how your strategy is resonating with those leads. Without strong leads, a business can’t build their customer base. While a lead is certainly not the same as a […]
Marketing automation is a great tool to help grow your business. This kind of software helps nurture the seeds of marketing that are already in place, by automatically repeating usual tasks to help bring in leads and keep current customers. It allows your company to spend less time sending out emails, updating social media posts, and […]
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