Feature

Mission Suite

Pardot

Setup Fee $300 Account Set Up (includes 2 hours of Marketing Consulting and Cooaching) Annual contract required
Price (based on 10,000 contacts) $150/month $2,000/month
Monthly Emails Unlimited Unlimited
Users Unlimited Not Available
Customer Relationship Management (CRM) Included Not Available (plugin required)
Lead / Opportunity Management and Tracking Included Included, requires extra CRM integration, limited to only 100 custom fields
Lead Scoring Included, scoring demographics, custom fields, and activities (email, website, forms, tickets, etc) Included, requires extra CRM integration
Predictive Analytics Included Not Available
Realtime Alerts Included Limited, requires extra CRM integration
Realtime Social Collaboration Included Not Available
Email Targeting Included Included, requires extra CRM integration
Email Tracking Included Included
Email Templates Included 36 Included with limited customization
Surveys Included Not Available
Media File Sharing & Storage Included Included, but limited tracking
Event Registration Included Included
Project Management Included Not Available
Accounting / Financials Included, with invoices and quotes, and with built-in payment processing Not Available
Ticketing System Included Not Available
Public & Private Wiki Tools Included Not Available
Integrated Social Media Manager Included Included
Website Tracking with Campaign Filtering Included, and with CRM Integration Included, but limited CRM integration
Website / Landing Page Builder Included, also allows for personalized webpages, includes SEO tools Included
Ecommerce/Shopping Cart Abandonment Includes automation based on purchases or abandonment, and in-depth reporting Only available through landing pages and forms, no shopping cart abandonment
Lead Capture/Web Forms Included, with auto-responders, logic, automatic contact research, progressive profiling, and CRM integration Included, limited CRM integration
Blogging Tools Included Included, but not personalized to webpage visitors
CRM Workflows Included Included, limited CRM integration
Booking Calendar Included Not Available
Contact Research Included Included
Mobile Marketing $1.50 phone number/month

1.2 cents/SMS and 3 cents/MMS

Included inbound call manager with text-to-speech, caller recognition and CRM integration

Included click-to-call with automatic CRM integration

Included SMS to opt-in with automatic email address request if not already in CRM

SMS and MMS messaging included for sending text messages or picture messages

Not Available
Lead risk assessment for tickets and forms Included Not Available
Click-to-Call Capability Included Included
Print on Demand Included Included
Free Third-Party Integrations Included Included
Campaign and Affiliate Tracking Included Included
A/B Testing Included Included
3rd Party Document Signing Integration Included Available through 3rd Party Integrations