Getting your leads to sign up, submit, join now, add to cart, or whatever it may be, is the first step in growing your customer database. Although it may seem like just a little piece of the puzzle, these simple call-to-action buttons can actually make a big difference regarding whether or not someone will go from being a lead to a “hot lead” or an actual customer. When creating your website, instead of simply looking over this seemingly insignificant button, try to pay more attention to improving it. You’ll never know what your call-to-action button can do for you!
Change up the wording, without being too extravagant
When it comes to changing your call-to-action button, like with many things, it’s out with the old and in with the new. Just using the basic “submit” on your button could be enough to turn away a creative-minded customer. Instead, your call-to-action button should feature wording that’s specific to what you’re trying to get the person to do, mixed with a little more uniqueness and perhaps some humor. So, instead of “sign up”, why not try, “I want to join in on the fun!” There’s no limit to what you can do, as long as the wording is relevant and not too over the top.
Gain their trust with a CTA button of promise
Though one should never make promises they can’t keep or can’t necessarily fulfill, the marketing world works just a tad bit differently than the conversations of a teenage couple. Though you should of course always strive to provide your customers with exactly with what you’re selling, you can always get people to hit the CTA button with providing just a little bit of trustworthiness. Using words and phrases like, “results”, “guarantee”, “you,” or “free” can sometimes throw people off, but more often than not, they help win people over.
Keep it short
This is a button for crying out loud! Let’s not get carried away writing novels on it. You don’t want to hook in your lead and then leave them with even a second of more time to think, “Hey, do I really need this?” Stop that from happening by keeping your CTA short and sweet. Remember, less is more!
Make it urgent
People will act faster when they feel a sense of urgency, which is exactly what you should be trying to create with your CTA button. Words like “try,” “now,” and “today,” as well as phrases like, “before it’s too late,” or “there are two weeks left!” help to accomplish this. Nowadays, many companies like to implement what I like to call the “guilt” button, which will instantly make you feel a bit of guilt or regret of not clicking it. Phrases like, “No, I don’t want to get in better shape,” or “Nah, I’m not interested in helping endangered species,” might make us cringe or roll our eyes, but you definitely aren’t going to ex out of that page without signing up, that’s for sure!
Make it clear
Color schemes, people! When you make your call-to-action button, take a good look at it. If it’s too hard to read, the letters don’t stand out, it’s too bright, or you are squinting trying to make out the words, then you need to go back and try again. Of course, don’t forget to also use a legible font that’s large enough and normal enough that a five year old (or a visually impaired person) could read it.
Have fun with it!
Web design platforms allow us to do all kinds of things with our site, right down to changing the look of our CTA buttons. Use the features that are available to you to make your button really stand out. Even after using the right color scheme and wording, you can still do more, like change the shape of your button. Nobody wants to see those boring rectangles anymore! Try a round shape, which is said to be way more effective.
Please, please, don’t forget to test it!
My oh my, DO NOT, I repeat, DO NOT, forget to test your call-to-action button. That’s literally one of the biggest “oops” a company can make. Test it out, have others test it out from their computers, and also have it tested on mobile devices. This means making sure it shows up, making sure it is clickable, and making sure the information put in was actually received by you. If it’s not, you can lose a lot of potential leads.
Having a solid call-to-action button is one of the first steps in capturing your leads. To see what your CTA button is doing (or not doing) for you, request a demo with Mission Suite today. We’ll get it to where it needs to be so you can bring in as many leads as possible.