If you’re doing any work with digital marketing, I’m guessing that you’re familiar with the concept of a landing page. Your landing pages are the first thing that potential leads are going to see when they go to your website. If it isn’t perfect, or at least close to it, then it likely won’t resonate with visitors in the way you need it to. If you want to generate leads easily, creating the ideal landing page can help you generate leads while you sleep! On the other hand, it can also turn away people if they aren’t feeling the positive vibes you intended. To make sure your landing page will capture leads, follow these tips.
Is it a Homepage or Landing Page?
Where are you bringing your leads? There is a very important difference. While a homepage is a more broad outline for your website and your company, a landing page is any page that a lead can “land” on, which has specific information catered to them and where you want them to go. It might provide links to signing up for a trial, to a relevant blog post, a shopping page, or a box to gather their personal information like name and email address.
The best way of thinking about it is a homepage is used for customers you already have. They know your name, and they can easily type in your website’s address. They might have even bookmarked it. A landing page is where you want customers to arrive if they got curious about you, either by having clicked on a link from another site or an ad somewhere. This landing page then should convince the person to do what you’re hoping to do; to eventually get them part of the group of people who bookmark your page.
A Few Tips for Creating Landing Pages
Stick to the Point
The point of your landing page is to generate leads. That means your landing page needs to be extremely clear. How do you do this? First, think of the goal you want to achieve when new people come to your site. Do you want them to buy something right of the bat? Do you want them to sign up for your newsletter? Or do you want them to download something? Whatever it is, your submit button should ultimately reflect this, either by saying “sign up now”, “create my free account”, “buy now,” or whatever it is. If you’re not exactly sure which one to use, Mission Suite can help you figure it out.
Don’t Ask for Too Much
Forms provide a great way to grab a customers details but don’t go overboard too soon. While these forms are a great way to get the information you need, many customers are turned off by having to give up too much personal information. Limit the fields in your form to what you need at each stage of the customer journey.
A Simplistic Design
It’s a no brainer that your landing page should be easy to read. Use appropriate colors, give it a clean look, and make sure it’s easy to click, type, and find information. You might also want to include attractive images or a video that can resonate with potential leads. It should have a professional look, but should also stand out in a way that’s unique to your brand. It should captivate your readers by being unique, but keep them calm by being simple.
A Dynamic Interface
A large portion of the time, if a lead gets to your landing page, they may not have done so from a computer. Make sure your landing page is able to work on all platforms, whether it be a smartphone, tablet, laptop, etc. Make sure whatever can be done at the computer can also be done on the mobile version, otherwise, you may lose potential leads due to digitally frustrated people.
Strut Your Stuff
Your landing page is a great place to show off what your company has to offer, but not in a way that’s going to make people think you’re full of crap right from the get go. While strutting your stuff is in excellent way to manage your landing page, it has to be done in the right way. Use review quotes from clients. Compare your product to others, using specific information. Add “trusted site” and “verified” merits on your page. Do it in a way that’s clear to see, but not too flashy or over the top.
Test, Track, and Alter
Sometimes, you need to cater your landing page to different target audiences, which is okay. However, before you make any drastic changes, it’s important to test and track your current landing page, first. Again, Mission Suite is a special software that can help you analyze your landing page and see what kind of results you’re getting. If you’re not liking the numbers you’re seeing, then we will find ways to alter it and increase your leads.
6 Dos and Don’ts of Landing Pages
A landing page is one of the most important parts of your website. The page that people arrive on when they click on a link. While a landing page is essentially your homepage, they don’t exactly serve the same purpose. That’s why it’s good to follow some tips when it comes to creating your landing pages. Check out these dos and don’ts:
Don’t: Clutter your landing page with an array of images.
A landing page needs to look clean and professional. If you weigh it down with too many pictures, it’s going to distract the visitor. It can also turn them off completely from continuing to explore your website further.
Do: Choose a large image that exemplifies your company’s goal.
The photo should influence positive thoughts and feelings that would be associated with your business.
Don’t: Cause your page to slow down.
One major reason you don’t want to have a lot of images on your landing pages is because it slows the pages down. If these pages are taking too long to load, then guess what. Leads are going to ex out of the page in no time.
Do: Reduce the amount of content you have on your page, in addition to limiting images.
Try to keep text relevant, but to a minimum. Make sure to also test your page’s speed to see if it’s where it needs to be.
Don’t: Leave out important information.
Yes, when your page needs to be fast and you can’t clutter it with things, it might be hard to make space for all the important information you want to share. But, it’s imperative you find a way to answer questions that your leads or customers may have when they come to your page.
Do: Use headings and subtext to highlight the important information you need to on your landing page.
Provide links to other areas of the website that can help people who want to find out more about a certain topic.
Don’t: Be dull and boring.
Landing pages need to be creative. They need to reel in the reader right from the get go. While sometimes companies are afraid to be too creative, there’s really nothing you have to lose!
Do: Use a combination of smart colors that have been researched to draw people in.
Also, add a video to spice thing up, as well as sharing icons.
Don’t: Have only one landing page.
You might be wondering why if a landing page is similar to a homepage, you should have more than one. And, by that, we mean at least more than five. Having more landing pages increases the chances of achieving success with your business.
Do: Create several landing pages for EACH campaign.
You’re guaranteed to have more positive results with the addition of more landing pages. That being said, quality over quantity is important. Make sure if you take this route, each one of your landing pages is does its job.
Don’t: Leave out a call to action.
After all, this is the point of your landing page. Your landing page should give your visitor two choices. Think of it as “Should or Stay or Should I Go?” Don’t forget your call to action button, whatever you do!
Do: Make your call to action button LOUD and CLEAR for everyone to hear.
What we mean is, make it larger than the other icons on the page, make it creative, and make it stand out so people feel inclined to click it!
If you want your landing page to generate a strong number of leads, then request a demo with Mission Suite today!