Feature |
Mission Suite |
Pardot |
| Setup Fee | $400 Account Set Up (includes 2 hours of Marketing Consulting and Cooaching) | Annual contract required |
| Price (based on 10,000 contacts) | $300/month | $2,000/month |
| Monthly Emails | Unlimited | Unlimited |
| Users | Unlimited | Not Available |
| Customer Relationship Management (CRM) | Included | Not Available (plugin required) |
| Lead / Opportunity Management and Tracking | Included | Included, requires extra CRM integration, limited to only 100 custom fields |
| Lead Scoring | Included, scoring demographics, custom fields, and activities (email, website, forms, tickets, etc) | Included, requires extra CRM integration |
| Predictive Analytics | Included | Not Available |
| Realtime Alerts | Included | Limited, requires extra CRM integration |
| Realtime Social Collaboration | Included | Not Available |
| Email Targeting | Included | Included, requires extra CRM integration |
| Email Tracking | Included | Included |
| Email Templates | Included | 36 Included with limited customization |
| Surveys | Included | Not Available |
| Media File Sharing & Storage | Included | Included, but limited tracking |
| Event Registration | Included | Included |
| Project Management | Included | Not Available |
| Accounting / Financials | Included, with invoices and quotes, and with built-in payment processing | Not Available |
| Ticketing System | Included | Not Available |
| Public & Private Wiki Tools | Included | Not Available |
| Integrated Social Media Manager | Included | Included |
| Website Tracking with Campaign Filtering | Included, and with CRM Integration | Included, but limited CRM integration |
| Website / Landing Page Builder | Included, also allows for personalized webpages, includes SEO tools | Included |
| Ecommerce/Shopping Cart Abandonment | Includes automation based on purchases or abandonment, and in-depth reporting | Only available through landing pages and forms, no shopping cart abandonment |
| Lead Capture/Web Forms | Included, with auto-responders, logic, automatic contact research, progressive profiling, and CRM integration | Included, limited CRM integration |
| Blogging Tools | Included | Included, but not personalized to webpage visitors |
| CRM Workflows | Included | Included, limited CRM integration |
| Booking Calendar | Included | Not Available |
| Contact Research | Included | Included |
| Mobile Marketing | $1.50 phone number/month
1.2 cents/SMS and 3 cents/MMS Included inbound call manager with text-to-speech, caller recognition and CRM integration Included click-to-call with automatic CRM integration Included SMS to opt-in with automatic email address request if not already in CRM SMS and MMS messaging included for sending text messages or picture messages |
Not Available |
| Lead risk assessment for tickets and forms | Included | Not Available |
| Click-to-Call Capability | Included | Included |
| Print on Demand | Included | Included |
| Free Third-Party Integrations | Included | Included |
| Campaign and Affiliate Tracking | Included | Included |
| A/B Testing | Included | Included |
| 3rd Party Document Signing Integration | Included | Available through 3rd Party Integrations |