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What Is CRM Software?

A CRM is a contact relationship management software – also known as client relationship management software. Basically, a CRM allows you to store and manage your prospect and customer information, like contact information, activities, the quality of your leads and sales opportunities all in one place.

You’ll find that CRM software is more than a simple contact database. A good CRM solution can be a force multiplier for your small business regardless of your industry. From retail to manufacturing, nonprofits to real estate, and so many more.

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