Are you a business owner and new to selling? I’m guessing that the thousands of sales training techniques that are out there are probably getting overwhelming. But you’re in luck, there are some practical techniques that you can start with to learn how to sell your products and services as a new business owner.
This is the transcript of our latest video How To Sell More If You’re a Beginner in Sales. If you want to check out our videos, be sure to subscribe to our channel and ring the bell so that you’re notified every time we post new videos.
After helping sales beginners and new business owners learn how to sell and how to grow their businesses for the past twenty years, I’ve learned a few things that I’ve enjoyed sharing. So let’s break down some of the things that you can DO right now to help you learn how to get more effective in your sales process.
First, write out your introduction points.
Write them out as a bulleted list and come up with conversation to discuss each of those.
Writing out your key points – the reason that anyone should be interested in what you have to say after the first 15 seconds – will help you start to dial in on your primary selling points.
Get to know them and get comfortable with them, but understand that they’re going to change so get comfortable with that as well.
You need to realize that what YOU think your strongest selling points are doesn’t matter. You need to find out what your PROSPECTS think your strongest selling points are.
And that brings me to my next point: get out and start networking.
Going to networking events regularly will help you start those conversations and to hone your initial 30 second introduction, and help you learn what people think about what you’re doing.
You’ll start to pick up on what’s working and what’s not. And as you do, you’ll be able to refine your conversations to ultimately make those conversations more productive.
Don’t worry about having your pitch perfect – or even close to perfect. The people you’re meeting along the way will help you to refine it. Some will even help you identify parts of your pitch to highlight and other parts to get rid of entirely.
It’ll be uncomfortable but fighting through it will help you create the “gift of gab” that will really help you know what your prospects are interested in and how to shape your solution to fit their needs.
Finally, get comfortable walking away.
Not everyone is going to be a good prospect for you. That’s ok.
You don’t WANT everyone to be your prospect – you want the RIGHT people to be your prospects.
If someone that you’re talking to says something that makes you realize that they’re not a good fit. LEAVE.
This is by far the hardest part of sales to master, but it can be one of the single most powerful things that you can do in sales.
I know I’ve talked about this in other videos before but it’s important to underline again and again.
If something doesn’t seem right, walk away from the deal. It’ll help you make sure that you get to keep working with the right people and that’s how you can really grow your business.
So those are my top three recommendations to making sure that you have some PRACTICAL sales skills to work on. There are a million of them out there and it’s easy to get lost in them and never actually get to selling. But if you focus on these three things, it’ll help you learn how to really sell to grow your business.
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We’ll see you next time around!