This time of year, there are a lot of holidays coming up. And, companies tend to use those holidays as a means of driving their marketing campaign. While anyone can do it, there’s a certain way to go about it without getting too off track of what your company’s main purpose is.
With Columbus Day, Halloween, Rosh Hashanah, Thanksgiving, or whatever holiday it is you celebrate just around the corner, there’s a lot you can do to add those into your campaign. Though, before you get started, read on to see how you can use the holidays effectively.
Choose the Holiday
Even if you yourself don’t celebrate Halloween, this a holiday that most people tend to recognize more than others. It goes without saying that you shouldn’t choose a holiday that people have ever heard of. And, while holidays can certainly be used to drive a marketing campaign for any kind of company, you still need to make sure that holiday can be relevant in some way.
For example, writing a blog article titled “5 Reasons to be Thankful for Your Cybersecurity Software” might make more sense than “5 Reasons Trick-or-Treating Protects Your Data.” You need to get creative, but careful you don’t stretch anything too far.
Understand Your Campaign’s Mission
Any marketing campaign, holiday or not, needs to have a goal. Simply just wanting to use the holidays just for the sake of using them isn’t really beneficial. However, if you believe that using a special holiday promotion as a means of attracting more leads, or a sale to bring in more customers, then you’re on the right track. Be conscientious of how you can tie the two things together. As always, make sure these goals are realistic.
Watch Your Timing
There is absolutely no sense in making a Halloween promotion in the middle of August. While it does seem that some companies are promoting things very early (like Back to School clothing in July), you want to be mindful. October 1st is a great time to start talking about Halloween, and November 1st would be a good time to start talking about Thanksgiving.
Decide Your Plan
Having trouble thinking of how exactly you want to use the holidays in your campaign? Talk about it with your team or do some research on the internet. Though you can be pretty creative this time of year, it doesn’t hurt to get a few ideas from others.
- A face makeup company using a campaign titled, “You Don’t Need a Halloween Mask When You Can Have _______”
- A party supply store writing a blog post about what you need to plan your Halloween party, with links to their products in the post.
- A maternity/baby store using images to show matching holiday-themed photos with mom and baby promoting products.
- A contest that you’re posting on Facebook to see who can share the best looking Thanksgiving meal in which the winner gets a new deep-fryer for their kitchen. (To use next year’s Thanksgiving.)
The more creative and the more people are involved, the better!
Put Your Holiday Marketing Campaign Into Play
Once you decide how your team is going to use holidays in your marketing campaign, it’s time to put the plan forward. The first thing you’ll need to do is edit, or create more landing pages relevant to your campaign. Remember, one of the goals of your particular campaign may be to attract a larger audience. This can be done by using the holiday as a segue. Therefore, you have to make sure those who may be led to your site via a search engine will get to where they need to be.
You will also need to add some content to your campaign. Perhaps you’ll write a few blog articles, share a few Facebook posts, or make an attractive video to promote your campaign. Make sure to share this content far and wide, as this is what is going to get people to participate.
Lastly, make sure to utilize your email marketing. A marketing campaign inspired by the holidays is a great way to reach out to your current subscribers. Of course, it’s also a good way to get your leads to subscribe.
Have Fun With It!
The holidays are typically a fun time for most people. People associate holidays like Halloween, Thanksgiving and Christmas with things like family, friends, food, gathering, and all that other good stuff. Think about this when creating your holiday marketing campaign, and you’ll be sure to reach out to more people.
Now you have the tools to implement an effective holiday marketing campaign. But, if you need a little more direction, then request a demo at Mission Suite today!