If you want your emails to get opened and your other content to get read, then you probably already know that there are some general guidelines you need to follow. In addition to meaningful content, it’s just as important to implement creativity into your emails, articles, and social media presence. Some companies choose to do this by adding images into their content, hoping that it will positively impact their marketing strategy. Most of the time, images play an important role in the overall success of your content. That is, if you remember to follow these steps.
1. Choose Appropriate Images
The word “appropriate” has different meanings when it comes to using images. One thing to ask yourself before you choose an image is whether or not you are allowed to use it. Sometimes, just going to Creative Commons isn’t enough. You have to make sure it’s okay to use. If you’re not too sure, then try taking some of your own. It’s not too hard, and it can also give you something unique to add to your content marketing. Of course, make sure your images are catchy, relevant, and come with an attractive color scheme.
2. Use Alt Tags Whenever Possible
Sometimes, going overboard with all that SEO stuff can really have the opposite effect. However, using something known as alt tags on your images in emails, blog posts and articles is actually really important. Alt, which of course stands for “alternative,” provides text as an alternative when the image doesn’t appear. The original purpose of alt tags is actually to help visually impaired customers, who can’t see the image, but want to know what it is. Unfortunately, the primary use of alt tags has been somehow changed to serve SEO functions. Fortunately, there are ways to cater to the visually impaired and SEO, by using key words that make sense whilst describing the picture. A win-win!
3. Make Sure They’re Visible
Having images in your content is kind of useless if the reader can not see them, and we aren’t talking abut visually impaired people in this case. While it’s not too difficult to insert media into your emails or other content, there are cases where they can’t be seen by the reader, and end up as just a mumbo jumbo of weird characters. Not only does this make you look a bit unprofessional, but it also makes you risk losing those leads who may have gravitated towards those pictures.
3. Don’t Have Them Take Over Everything
Images are cool, but unless you’re posting on Instagram or Snapchat, then don’t make your entire page or email solely about the image. Even though people have shorter attention spans that images surely cater to, having a large image surrounded by little text won’t do much when it comes to locking in a lead or closing a deal. About 30% of the available space on your email or content page should be dedicated to images, but always aim for less.
4. Control the Formatting of Your Images
Images come in all shapes and sizes. Therefore, you must format your images properly so they look uniform and blend in with the rest of the content well, without slowing down everything else. Downsize your images to under 750 KB so they don’t cause the page to take forever to load, which can result in some losses who don’t have patience.
5. Know When to Use Them and When to Not
Using an image in an email is always a risk. Why? Because they can cause the email to be sent directly to someone’s spam folder. If they make it to the primary inbox, the reader might have to click all these approval boxes just to get the images to appear. Keep this in mind before you plan on using an image in an email, because it might not be necessary all the time. If you do use an image in an email, test it out before you send it out.
6. Enhance Your Own Images When You Can
If you’re interested in finding your own images instead of taking them off the internet, that’s great. But, let’s be honest. We aren’t all the best photographers. (If you are, then more power to you!) If you’re like the rest of us and your photos are less than average quality, you can use any app, often one that’s probably included on your phone, to enhance them. This will make the photos a little easier on the eyes and thus more attractive to your leads or customers.
Adding images to your content is a little thing that can make a big difference, sometimes in your favor, sometimes not. Request a demo with Mission Suite to see how images can help your content marketing.