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The emphasis company’s need to put on implementing SEO strategies has been debated frequently. While some sources say that SEO is still important, there have been many sources arguing otherwise. For instance, when it comes to creating content, companies have been encouraged to focus more on the content quality itself, instead of worrying about how well it reads on the SEO charts. With all the buzz going on, it’s hard to determine what’s really the best approach to SEO. And, with new marketing trends coming out for 2018, it’s time that these questions get answered.
Search is changing
Despite what we may have seen last year, it’s clear that SEO will very well be making a comeback in 2018. But, before you start getting all “keyword crazy,” there are a few things you might want to know, first.
It Doesn’t Need to Be Difficult
When it comes to finding the right SEO techniques to incorporate into content, there’s no perfect formula. Sure — good headlines, friendly keywords, length of the article, etc., are all general guidelines to follow. But, this can still be difficult. Luckily, next year and for years to come, that no longer has to be a concern. Incorporating SEO into your content is now easier than ever, with website platforms and automation software having it built right in.
It Won’t Be Just About the Text
Remember that SEO stands for “Search Engine Optimization.” One of the headaches with it has been the requirement of inputting text into everything — even just a video page. However, because videos and photos have taken over, it’s likely that Google will accommodate this new type of SEO. While we’re not sure yet exactly how this will be done, it’s definitely something you’ll want to pay attention to.
You’ll Need to Accommodate Every Kind of Device
It’s common knowledge that mobile device traffic has well-surpassed PC traffic over the last few years. You know that one aspect of SEO is making sure your content can be read on portable devices. But, those companies who figure out how to make their content searchable through voice commands, will be at the top of their game. Alexa knows what we’re talking about.
It’s Okay to Consistently Re-optimize Content
The best part of the “new” SEO is that you don’t need to start all over again. If you have great content that you’ve previously published, you can always go back in and keep optimizing it. By looking at things like Google Analytics, (which is always becoming more user-friendly), you can get a fairly accurate read of how you’re SEO strategy is doing.
The question of whether or not a company should use SEO in their marketing has been a confusing one. There’s a lot of debate about what’s wrong, what’s right, and what’s even worth doing at all. Over the last year, the news has tried to steer companies away from focusing on SEO as much as they were and pushed them to focus on other content strategies instead. But, next year, SEO will be more important than ever.
Here are some simple tips to optimize your site
Nearly all businesses today have a website, which means more are seeing raw results in their search engine rankings. Businesses have to overcome tons of competition to claim one of the few spots on the first page of search engine results. The truth is that if you want to bring more traffic to your business, then SEO is an effort you will need to invest in. With planning a well-developed SEO strategy, your business can appear at the top of search engines, and stay there.
Did you know that 4 out of 5 consumers use search engines to find local information? Optimizing your business for local search is paramount. Here are a few things you can do to help your business dominate search rankings:
Create a local identity
This means that you must have a physical location and phone number. You’ll want to share your name, address and phone number throughout all of your online presence – website, social media, maps, etc. The more places your local information is listed, the stronger your search results will be.
Here are the five best local directories to update your business information on. Then, begin updating your information on industry-specific directories.
Keep the algorithm in mind…
Google engineers are constantly making sure that their algorithms think like people. Identifying the right keywords that your target audience is searching with can help drive traffic to your site. Keywords are simply detailed descriptors of your business. Put yourself in your prospects shoes, what would they type into Google to find your product or service? Then, taking your keywords and integrating them in your social posts will help you be found all over the internet.
There are numerous strategies to help drive your search volume, the easiest tool is the Google keyword planner.
But remember to keep it natural
Now that you have a list of keywords, be sure to use them on your website. Website optimization relies heavily on content marketing. Content marketing involves posting and updating your website to bring in your audience and strengthen your business credibility online. Keywords should be used throughout your pages, meta descriptions, headers, blogs and more. This gives search engines more ways to catalog your site and rank it to the top.
Search engine optimization is crucial to the success of your business, and website presence. SEO is an ongoing responsibility for promoting and maintaining credibility and value to your consumers. To give your business the best start, implement SEO strategies as soon as you register the domain.
Don’t Fall into These Common SEO Traps
A successful SEO strategy can bring many more people to your site. By utilizing it to your advantage, your company can seriously amp up its inbound marketing game. That being said, SEO is complicated and takes a lot of experience from trial and error before you get it right.
There’s a lot of information on the web regarding the best approach to SEO. While there’s no perfect approach, this is how you avoid falling into the “common mistakes” trap.
Not Using Relevant Keywords
When it comes to SEO, using keywords is one of the most important aspects. In order to bring up your site or content in a user’s search, you need to thread the appropriate keywords into your content. Of course, knowing what keywords to use is hard. Companies often invest money in a tool that can help them find the keywords they need to be using, and how to use them correctly. Likewise, companies need to make sure they aren’t using the wrong keywords.
For example, if a potential lead is searching for “travel deals,” that’s most likely what the user is going to type into the search box. Therefore, you’ll want to use those two keywords together in your content as much as possible. (Without overdoing it, of course.) A common trap content writers fall into is using just one or two of those keywords, and using them seperately. To avoid this, think about what your audience will be searching.
Thinking SEO is a Checklist
Sometimes, companies treat SEO like it’s a checklist. They’ve got all the links, it’s readable, they’ve used keywords, and their images have alt tags. While you want to make sure your content features many SEO positive qualities, it’s not just about completing a checklist. It’s much more than that. Each aspect of SEO needs to be treated differently so that you can maximize the results. While it’s important to try and hit each SEO point, it’s more important that you can strenghthen a few SEO points, instead.
To see if you did well, do a Google search. Does your website comes up?
Not Analyzing Your Prior Content
Researching your own content can tell you a lot about how you should go about your SEO strategy in the future. Before you go ahead with anything else, you should be looking at your past posts and analyze what worked well and what didn’t do well. Ask yourself, “Why did this article get more hits than others?” Why did that article get more shares? Is there something about the time you generally post content? Or, what does your audience seem to be attracted to the most? This is all part of SEO, too. Not investing your time for improvement based on past content is a big mistake.
Always learning new SEO tricks is a great idea, but whatever you do, don’t overdo any of those strategies. For example, while keyword density is important, overloading your article with a certain keyword is just going to be hard to read. This is, of course, bad for your SEO strategy as well. The same goes for adding too many links or overusing phrases or quotes that are popular on the web.
Backlinking to Competition Sites
It’s smart to put backlinks into your content, but it’s more important to make sure those backlinks are 100% relevant. If you are linking to your own content, then that should never really be a problem. But, if you are linking to a company or article from a competitor, then leave it out! Why would you want to bring attention to any content other than yours, anyway? Don’t fall into that trap!
A successful SEO strategy takes a lot of work. So much so, that unfortunately it’s sometimes easier to make mistakes than do it well. That’s why The Mission Suite is here to help you. Request a demo today to learn more.