There is a simple three step process that will grow and sustain your business, guaranteed. It’s the process that every successful, profitable business has perfected. Reaching your long-term goals comes down to focusing on this one course of action. If done correctly, you can quintuple your marketing output and increase your conversion rate – with little to no effort.
THE ULTIMATE COURSE OF ACTION:
- One: Get Customers.
- Two: Turn them into Raving Fans.
- Three: Turn them into Marketing Partners.
Did you know that 90%of of business success is because of great marketing? Great marketing starts with understanding who you are, why you do what you do, and what makes you unique. Your prospects aren’t going to care about your business until they feel you care about them. Once you have simplified and perfected your core message, it’s time to it in front of the right people. That leads us to:
Step one: Getting Customers.
A well-defined marketing strategy starts with determining your target audience, expressing a powerful message of value, and providing them with continuous offers. To do this, create great content that touches your prospects through a variety of different mediums every week for at least a month. Success comes from efficient communications and nurtured relationships!
Step two: Turning Customers into Raving Fans
As you infuse your sales pipeline with new leads, you then need to nurture those leads, segment and prioritize them. Prioritizing your leads means understanding what part of the buyers journey your prospect is in. This way, you can reach out to them at the right time, in the right way. Make everyone feel as though they are your only customer.
Step three: Turning Raving Fans into Marketing Partners
This step may take the longest, but it will be the most lucrative. Once you have a customer base that LOVES your product or service, they will be happy to spread the word. The fastest most effect way they do this? Word of mouth through social media. Word of mouth is the most valuable form of marketing – it will drive more sales as your raving fans recommend you to their friends in family.
In a recent Nielsen study, 64% of marketing executives expressed they believe word-of-mouth is the most effective form of marketing. However, only 6% say that have mastered it!
If consumers value word of mouth and marketers believe it is effective, then why aren’t marketers more focused on it?
In the past few years, marketers have been focused on collecting more leads rather than connecting with their target audience. Don’t get too caught up in collecting tons of social media followers. Having a few hundred passionate fans that love your business is exponentially more effective.
So, how do you begin to utilize your time and money to get your raving fans? Stop being so busy! Yes, believe it or not being busy doesn’t mean you’re being more productive. It’s time to FOCUS! In other words, Follow One Course Until Successful. The first step to focusing is delegating and automating your marketing efforts.
You should be focusing on what you’re good at – and letting systems and technology handle the leg work. Create time to invest into great relationships with your consumers. With a unified marketing platform, you can capture your customers attention and identify people in your network with whom you should be communicating. Including, how, when and why to interact with them.
Are you ready to focus with marketing automation to drive business results?
Mission Suite is an automated software platform that helps you create high-value relationships from high-value leads. Stop focusing on being busy and start focusing on effective relationship building today.