Small Business Special: Troubleshoot Your Email Campaign

It’s almost here: holiday season. The time of year that drives so many sales and makes so many bottom lines. So what do you have to do to get ready for this all-important sales bonanza? Fix up that boring old email campaign and drive some business to your brand!

Many seemingly solid email campaigns can have one flaw, minor or major, that is a serious detriment to the rest of the campaign. Finding and addressing that flaw can be tough, time-consuming work – but the Mission Suite is here to help.

Let’s take a look at some common mistakes made by small businesses on email campaigns, and how to address them.

Image Overload

It’s a common trope among email marketers: chock your emails full of images, they’re eye-catching! People love color! They’re so pretty! It’s hard to deny that images are great, but sometimes there really can be too much of a good thing.

Emails that take too long to download normally end up one of two ways: deleted or in the spam filter. Try one good image to get your message across, it should be all you need.

The Blanket Campaign

It might be convenient as a small business to make a single campaign to cover all of your subscribers, but this can be seriously detrimental because nothing feels less sincere than a form letter. Modern email campaign tools make it easy to track past purchases and responses, tailor your message using this information and reap the benefits of engaged customers.

The “Always Be Selling” Campaign

There’s really nothing worse than an email that beats you over the head with the message to “buy, buy, buy!” Email is your best opportunity to connect with customers, so be sure to engage them, ask questions, share insights, present interesting content. Your email campaign should be a two-way street.

Recycled Campaigns

Using old campaigns or recycling content that every other marketer will be using will leave your campaign feeling flat and meaningless. Dream up something fresh and exciting, utilize some of that creativity that makes you and your brand special.

By following these basic best practices you’ll have your email campaign fixed, tweaked, updated and ready to rock for the holiday season. So get to work prepping your emails for your successful year-end campaign.

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