An e-mail campaign is one of the most effective and cheapest ways to gain new customers and build traffic to your website. There are many software programs you can use to design, develop, and execute your next e-mail campaign. Don’t make the common mistake of thinking you can use your own e-mail platform for your campaign. E-mail providers like Gmail and Yahoo just aren’t set up to handle the large number of emails you will be sending out and receiving, and you run the risk of being flagged as a spammer by your ISP. That is why it is best to invest in a software program specifically designed for e-mail campaigns. For example The Mission Suite has a complete e-mail campaign software solution you can tailor to the size and scope of your campaign. They also offer a free trial period, and a free consultation.
Once you’ve decided on a software program or agency to help you with your e-mail campaign, you’ll need e-mail addresses. One of the easiest ways to do this is to create a form on your website that visitors can fill out to subscribe. Have this form on each page of your website and included it on each blog post you publish. The best places to display this form are on the top of your sidebar, and at the bottom of posts. These two spots have been shown to have the highest conversion rates, and be the most visible. The bottom of posts is effective because most people will look for a chance to connect with you after they read your content.
How much information you ask for is up to you, but if you want to have a truly useful mailing list gather more than just names and e-mail addresses. You can ask for simple demographic information like age, occupation, area they live, and so on. Don’t get too nosey though, people don’t want to give out too much information, and have some fields as optional. Later in your e-mail campaign you can use this information to target a specific audience.
Offering something for free is another effective way to gather e-mail addresses for your e-mail campaign. This offer can be for something as simple as a percentage off their first order, free shipping for a certain dollar amount purchased, a free e-book, or a white paper. Everyone likes to get something for free, and some people will sign up for your e-mails just to receive your free offer.
It is a wise practice to set up autoresponder messages for each new subscriber. This creates trust and helps build relationships early on. When a new subscriber signs up, they should receive an autoresponder message welcoming them to the list, the link they can receive their freebie, and a link to confirm they want to receive your e-mails. By law you also have to have an opt-out link included in all e-mail messages for your campaign. Make your autoresponder message as personal as you can by including their first name in the message.
An e-mail campaign is a powerful marketing tool. If you have any questions or would like a free consultation, contact us at The Mission Suite. We have a free trial offer you can use to see how effective our e-mail software can be for your next e-mail campaign.