The Power of Email Marketing

If you’re a business owner, then you’re constantly looking for ways to market your products and services. While you have used traditional marketing efforts, you are now exploring ways to use internet marketing to its fullest potential.

One of those ways is email marketing. Too often, companies overlook this form of marketing because they feel that with so many spam filters today that it’s just not worth it. Many also feel that email marketing is a thing of the past since we have so many other outlets like social media marketing, blogs, SEO, etc. This couldn’t be further from the truth.

Email marketing is still a very effective form of marketing. As a business, you simply don’t have the time or money to waste on something that is ineffective. Email marketing, when timed perfectly and targeted to your specific audience, can gain you valuable exposure. Once you have developed the concept and laid out your email marketing campaign, then you need to test it.

Some may say you need to send out an email as specific intervals. This is true however; the intervals need to be times that are proven to work for your customers specific patterns. Only you know your customers. So perhaps in the first two email marketing campaigns you can send them out at different intervals and then compare them to one another to see which campaign got the most results and why. Email marketing is affordable and you can track your campaign results easily.

You need to begin with a valid database of contacts. The issue with spam is those companies who send out emails to anyone and everyone. Most companies have a database of potential and current customers. Potential customers can come from a newsletter mailing list, a webinar training, etc. Current customers are already in your system. Make sure to target each campaign to a specific customer. One campaign generally does not work for all. For example, you would word an email to potential customers differently than you would for your current customers.

Email is here to stay and when used properly, it is one of the most cost effective and quantitative forms of marketing you can have. Email is still a powerful tool. Try this form of internet marketing today and see how it can help your company’s growth. You can also combine it with other forms of marketing to create a dynamic marketing tool. Everyday millions of people read their emails. Your campaign could be one of those read items.

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