Companies use a variety of different marketing methods to ensure they are targeting the right people. The “right people” refers to leads and customers that are the most likely to engage with your products and services by ultimately making a purchase. Data driven marketing is just one of these strategies that’s most effective, and those who know how to do it well can bring in a lot of business. However, understanding how data driven marketing works can be rather complicated, but everyone needs to start somewhere.
What is Data Driven Marketing?
Data driven marketing is a very specialized type of marketing. It allows companies to design their marketing tactics based on customer information. Because each customer is unique in how they choose to engage with anything online, you can use specific information — or data — to understand how they engage, to your advantage. It’s all about how you can find ways to target users based on the data you gather from their interactions. While this may all make sense, it’s gathering the data and analyzing it that’s difficult. Most company leaders aren’t data analysts. Therefore, data driven marketing is easiest when you have a little bit of help.
Use Marketing Automation Software to Gather Data
You’re using everything you can to reach your customers. This may be posts on social media platforms, video content, email campaigns, or written content for your website. Managing all these things can be stressful and time-consuming enough, which is why many companies turn to a marketing automation software like Mission Suite to help keep everything organized.
But, marketing automation software can also be used to collect meaningful data, as there are reports that are gathered and shared with you after each and every campaign. This data can help you understand more about yourself as a company and how you relate to your customers.
Using Data Driven Marketing for Demographic Lead Scoring
There are many different examples of data driven marketing. But, for beginners, a good place to start is with demographic lead scoring. Demographics are a key part of marketing for any company, and it’s no different when that company is online. Mission Suite allows businesses to use demographic lead scoring to determine which leads are high-qualified — essentially, which leads have the ability to actually say “yes” to buying your products or services. It does this by ranking contacts based on things like their title, net worth, location, etc. After having this data at your disposal, you can use it to develop marketing campaigns directed right to them.
Rank Users with Activity Lead Scoring
Demographic lead scoring isn’t the only way to utilize data driven marketing tactics. Mission Suite also allows companies to rank people based on their activity and engagement with your campaigns. For instance, anytime a user clicks on a link that you’ve shared, you’ll know about it. Every time a user visits your website or a specific page, you’ll be able to see it. And, every time someone downloads your e-book or whitepaper, you’ll know right away. Having this information on its own isn’t really useful. But, when you rank that information, then you know which contacts you need to follow-up with. With this meaningful data, you’ll know just who to market to, and who to put on the back-burner.Mission Suite also allows companies to rank people based on their activity and engagement with your campaigns. For instance, anytime a user clicks on a link that you've shared, you'll know about it. Click To Tweet
Tag and Track Campaigns
Smart companies know that it’s essential to stay organized and pay attention to everything you’re doing. With many campaigns going out on a weekly basis, company leaders need to know which campaigns are doing better than others and why. By knowing which campaigns are actually generating leads and which campaigns are generating a majority of the traffic (or both), then it’s easy to use that data to create similar campaigns in the future.
Mission Suite allows users to do this easily by providing a means to custom tag each campaign. Some ways to tag campaigns are as “Organic Social,” “Paid Social,” “Paid Search” etc. Of course, you can create whichever tags you want that make the most sense to you. This is one of the first things that people do to implement data driven marketing, and its results are evident almost immediately.
Want to see the other ways in which Mission Suite can help you with data driven marketing? Request a demo to learn more!