Any business, no matter how long it has been around, faces challenges when it comes to bringing in leads and making sales. Just getting your business off the ground is enough of a challenge in itself. But, furthermore, maintaining that level of success over time becomes even more difficult as the needs and desires of customers changes.
It all comes down to one thing:
Everyone will have to overcome obstacles at some point over the lifecycle of the business. But, if you know how to prepare for these marketing obstacles, it will make your business that much stronger.
Creating a Budget Specifically for Marketing (and Sticking to it!)
One of the biggest marketing challenges comes from the headache that arises when figuring out how to actually pay for it. In the beginning, businesses will need to dedicate a decent sum to marketing in order to spread the word. Likewise, those businesses who have been around for quite some time will still need to find new ways to market to their audience.
Either way, every company needs to always have a ‘stash’ when it comes to their marketing budget. More importantly, companies need to make sure they stick to this budget.
The good news is that overcoming this obstacle is easier than you think. That’s because these days, marketing doesn’t need to be expensive. There are so many options companies can utilize, like social media or affiliate marketing, that they don’t have to spend very much at all. You can also use free marketing tools from around the web to help you stay within that budget.
Sparking People’s Interests
It’s one thing to spend a lot of money in marketing. But, what happens when your investment goes to waste? That’s why before you even start with a marketing campaign, you need to know who you’re trying to reach out to.
Obviously, figuring that out can be difficult. And, even if you do know who you’re targeting, some people just aren’t that interested.
You need to make people CARE about who you are.
So, how do you do that? Well, there are a few ways. You can do a creative marketing campaign and share it far and wide. You can do something good for the world that will make people trust your brand. These are all great initiatives, but in most cases, you just need to get lucky.
Your best bet is teaming up with companies who already have a big following. Take your time reaching out to as many relevant companies as you can, and see if they can give you a bylink or offer a discount to products on your site if they find you via their page.
Getting People to Come to You
Once you’ve already had some success with your marketing strategies, you’re going to want to start having the people come to you. Ask any successful business owner and they’ll tell you that the best part of running their company is when they barely have to do anything anymore, and the money just comes in.
Well, marketing automation can help with this a lot.
You need to have ways to generate traffic and leads without going too overboard with time and expenses. One of the simplest ways to do this is by having a consistent and effective content marketing strategy.
Publish awesome, high-quality content, share it via your marketing automation software and let the people come to you. And, make sure you give them plenty of opportunities to convert. Make sure landing pages have a place for them to opt-in and offer as many free things as you can before attempting to make a sale.
Request a demo with The Mission Suite to see how we can help you overcome these marketing obstacles even easier.