A company can’t possibly bring in leads without having a strong approach to their inbound marketing. Inbound marketing is a way for businesses to create content and opportunities for people to learn about the company without necessarily needing to actively pursue these individuals…yet. That being said, a company needs to pay attention to who has engaged with their company thus far, in order to know who to reach out to and how to reach out to them.
These tactics should help.
1) Keep Track of Leads
With so many people coming to your site, you need to have some way of keeping track of who they are. A marketing automation software can give you reports on who is coming to your website, when, and what for. But, to keep it as simple as possible for you, have a sign-up form on your page where leads can put in just a little information about themselves.
2) Offer as Much as You Can for Free
Sign up forms are a good idea, but only if you can get these people to actually fill in their information. Most people don’t want to give their information to the people behind a website that they’ve never been to before. You need to give them an incentive to sign up — something you can give them for free that won’t be a loss to you. This could be anything from tips in their inbox, to a link to a whitepaper.
3) Get Creative with Your Content
So, giving tips or a link to a whitepaper are definitely great tactics to encourage your leads to opt-in. But, those have been done before, and although they’re generally quite effective, people always want to experience something new and intriguing. Luckily, there are so many initiatives nowadays to grab your audiences’ attention. You can write articles, post on an affiliate’s website, make videos or podcasts, or utilize social media. Whatever it is, don’t limit yourself in all the ways you can bring in leads.
4) Reach Out, But Don’t Be a Nuisance
Once you’ve gotten their information and have seen that these people have engaged with your company to a certain extent already, it’s time to really reach out to them. This is where your inbound marketing ties together with your outbound marketing. Send emails to follow up with these leads and see if they are still interested in your products or services. It may take a few attempts, but make sure you space it out. After all, you don’t want to be an annoyance. You got this!
5) Let Ads Do the Rest
If for whatever reason you can’t actively reach out to each individual lead, there are other tactics you can use. One of them is ads. Using ads in conjunction with other marketing campaigns and outbound generation ideas will get your potential leads to reconsider opting-in later, especially after you’ve put forth the previous efforts.
The Mission Suite is a marketing automation software that can help you reach out to those people who are showing an interest in your company but haven’t done much more. Request a demo to learn more.