Prefer to listen to this post? Play the audio here!
When it comes to writing and sending out emails to your customers, there are a lot of approaches you could take. From using the correct template, to putting forth the right content, or controlling the automation overall, there are a lot of places where things could go wrong. But, even if you’ve nailed these aspects of your email marketing, have you actually created something that’s going to be read? Essentially, is your text on point?
So, what happens if you blow it on the text? If the text is too long, doesn’t read well, or bores your customers, it’s not going to have its intended effect. That’s why, when you write an email, you need to ask yourself one thing above all:
Does it read like an elevator speech? If you can’t deliver what you want to say in 30 seconds or less, you should go back and re-write it.
Here’s how to do it:
Hook Them In
From the beginning of the email, you should hook your reader in. This could be as easy as personalizing your emails and making sure you use the client’s name; something that’s very simple to do with an automation software. One way to do this is to add a theme into your emails, like a special birthday email or a notification of an upcoming sale.
After all, “Hey, _____, we know you’re birthday is coming up.” sounds a lot better than “Dear Valued Customer.”
Get Right the Point
Don’t waste time beating around the bush. When it comes to writing emails, it’s best if you get right the point. The minute an email starts to drag on, the more likely it is that the reader will immediately close it out, and move on to the next thing. Whether you’re emailing them to notify them that their subscription is about to expire or a reciept of purchase, don’t waste time talking about things that are irrelevant. Most people don’t have enough time to read their emails from start to finish to begin with.
Add Some Light-Hearted Humor
You don’t need to be a comic to make your customers laugh, however, if you can add light-hearted humor into your emails, it’s a good idea. First of all, it makes your marketing automation a lot less robotic. But, it also makes your more approachable and adds a lot of personality to your business or your brand overall. Most importantly, it makes the text easy to read.
And, remember, the shorter your emails are, the less room there is for error. But, that doesn’t mean you should forget to…
Check for Any Typos
Unlike an elevator speech, in most cases, it’s much easier to make a mistake writing than it is while speaking. No one is perfect, but you don’t want one of your readers to call you out on a mistake you’ve made in one of your emails. One great thing about email automation is that you can send your emails to a lot of people at once. However, the downside of that is if you make an error, a lot more people have the potential to notice it. Use a spell and grammar-check tool to help check for anything you may have overlooked, or send a draft over to a colleague before hitting send.
Having trouble finding the main focus of your email? If writing is the most difficult part for you, then start off by writing the text the same way you would prepare an elevator speech. And, request a demo with The Mission Suite to learn more about how to manage your email marketing.