Even if your business has been around for quite some time, that might not give you a head start over start-ups in the same industry. Why? Because that start-up may know how to market to millennials much better than a company who has experience, but doesn’t know how to appeal to the younger generation. You can have what you think are the best marketing ideas in the world (and maybe they are). But, if you don’t know how to make your company more accessible to the Children of the Internet, then you may not see any profit.
If you need some help marketing to millennials, read on.
Accept the Change
The first way to go about this is by accepting the change before you. It might be hard to come to terms with, but the fact of the matter is that times are changing. People, specifically millennials, don’t look in the Yellow Pages anymore to find a business. The Internet and other forms of digital media are where all the action is taking place. We understand if you want to hold on to some traditional aspects of your business. But, if you can’t accept the change, you’ll lose a whole generation of customers.
If You Build It, They Will Come
If you believe in your business, nowadays that might just be enough to attract millennials. Millennials want something unique; a company that stands out from the rest and has something different to offer. Utilizing avenues like social media and email marketing will help spread the word of your business. After all, millennials like to shop places that they’ve seen recommended by others.
Which brings us to our next point…
Try to Rack Up Those Reviews
Getting lots of likes is one thing. But, getting one bad comment can start a chain reaction of other comments. This can put you out of business in no time. Millennials are much more likely to believe what a stranger says about a company than actually looking up the company themselves. So, do your best to stay on top of people’s comments. If a customer had a bad experience, try to offer them a discount or another way to compensate them for their loss.
And, last but not least, the best way to market to millennials is by being all over the place. Millennials are connected 24/7, and it’s easy to catch them any time of the day. But, the only way you can catch them is if you’re available on all platforms and devices. Be on Twitter. Be on Facebook. Be on Instagram. And, if you’re still trying to discover social media, then at least be available via email or a live chat on your site. Millennials don’t have time to waste. If you’re not there when you need them, whether it’s to make a purchase or just ask a simple question, then you’re going to lose out.