Figuring out your comfort zone when it comes to creating meaningful content is a constant struggle. Each and every day, new trends are coming out, and it seems impossible to stay on top of what the people want. Or, at least what you think they want.
A lot of the time, one of the hardest things about content marketing is simply deciding what to write or what to do. When it comes time to actually put the words on paper or make a storyline for a video, it may not all come together.
But, we’re here to help you fill up your content calendar with ease. This way, the next time you have to produce content for your company, the ideas are already set and ready to go. So, get your pen and calendar ready! Here they are.
Memes have taken over the Internet. And, whether or not they make sense with your company, people respond to them well. They respond to them well because they are quick and easy to read, and funny. Everyone loves a good laugh every once in a while. It’s human nature. If your company’s content strategy can cater to your audience by use of memes, you’ll be in good hands. Fill up your content calendar with these once a week. GIFs are good to use, too!
What does your company want to teach? Is it how to use a new software? How to start a business? How to save money? Or, how to find the best travel deals on the internet? Whatever it is you’re trying to sell to your customers, remember, knowledge is power. And, when that knowledge can be obtained free of cost, that’s even better. To fill up your content calendar, offer extensive guides that explain, inform, or inspire your audience.
Whether you’re doing it through B2B marketing or you’re just doing it to share some really great stories, guest posts are a great way to fill up your content calendar. Find a person that has something interesting to say or someone who is an important figure in your industry, and get them to share their experience on your site. Not only will it be good for developing your brand, but it will also help others. The more you can network, the better!
If you’re really at a loss for what to write, then check out news articles. All you have to do is search what’s trending in your network or industry, and read about it. Find a way to incorporate that news into your content strategy by re-designing and adapting the article to cater to your own audience. Everyone enjoys reading the news to some extent, and they especially love seeing a new angle on it than everyone else has taken.
Believe it or not, listicles are still a huge hit with readers. They are easy to read and make it possible for readers to just scroll through and read the sub-headings if they so choose. Adding images to each sub-heading also helps keep the readers’ attention for longer.
TALK ABOUT YOURSELF! (Not really)
One way to easily fill up your content calendar is by being the expert you are on yourself. You obviously know a lot about your company and what’s going on or what will go on in the future. Hone in on that information and use your content strategy as a way to talk about hot topics within your business. Your customers will find this interesting and it will encourage them to stay tuned for more insider information!
A marketing automation service like The Mission Suite can help you create an efficient content calendar and analyze how you did thereafter. Request a demo now!