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Creating content is essential to promoting your business and capturing leads. Without it, you’ll really have a hard time getting your name out there and growing your business. And, it’s not just about writing articles every so often or making posts on Facebook. Good, strong content can be measured by how creative it is and how it engages your readers on a regular basis. While there are many different approaches to content, unfortunately, most companies don’t even have the time to make ordinary content.
If you’re wondering how you can possibly make time to create your content, here are some useful tips.
Create a realistic schedule for yourself
Creating content every day may not be realistic for you. But, doing it once or twice a week may be more feasible. Content needs to be to be included in your work schedule just like any other major task. If you make an hour for yourself each week to focus just on content, you’ll start to see results quickly; without putting too much stress on yourself.
Keep an ‘idea notebook’ next to you at all times
Coming up ideas for content topics, whether they be articles titles or video themes, isn’t easy. In fact, it can sometimes be writer’s block to a whole new level. And, when that hour comes each week where you’re expected to just sit down and work on your content, that’ll probably be the one time it doesn’t come to you. Therefore, it’s a really good idea to keep an “idea notebook” with you wherever you go. It can be anything from a memo pad in your purse, a piece of paper in your wallet, or a memo on your phone. Whenever, and we mean WHENEVER, an idea comes to you, immediately jot it down. You’ll be really happy you did.
Always plan ahead
Things come up. Business meetings happen, phone calls happen, emergencies happen. And, sometimes these “happenings” can really get in the way of creating content. It’s easy to prioritize other things in your business when they come up, and often, content creation gets put on the backburner…sometimes for weeks at a time. To stop this from happening, try to get ahead on your content as much as possible. Write an extra article if you can. Or, if you know that you have something that MAY come up the next week or two, adjust your schedule so you can fit in your content creation time.
Re-invent the wheel
Content doesn’t always have to made from scratch. While you should always try your best to be creative and original (and not any of that copy-and-pasting stuff), there’s no reason you can’t reinvent the wheel. Take a look at what’s trending online, what your target audience has been showing their interest in, and adjust your content accordingly. You can also repurpose old content if you have a tight week ahead of you.
Get Help (It’s Okay!)
You can’t do everything! No business is successful without a little help. Two heads are better than one…I get by with a little help from my friends…whatever you’re motto is, sing it in your head once in a while. Remind yourself that it’s okay to get some help when you need it. Whether this means hiring a content creator or asking an assistant to take the load off of you once in a while, it’ll make the quality of your content that much better.
Utilize your marketing automation service as much as possible
Marketing automation services, like The Mission Suite, want to make your business life as easy as possible. That’s the whole point, after all. And, once you create content, we want to make it easy for you to share that content and analyze that content, so each time it gets easier and easier. Don’t forget to utilize your marketing automation service whenever you can.
If you’re having trouble finding the time to create content for your company, then request a demo with The Mission Suite to see how we can help you take some of the load off.