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In the coming year, it’s looking like personalizing email is the key to a unique and strong marketing campaign overall. But, what does personalization really mean? It’s not just about slapping each person’s name on every email you send out. It’s about being more transparent with your followers, and letting them know that you’re aware of their presence.
By “getting personal,” you’ll get to know your customers better, and they’ll feel more connected and loyal to you. There are a number of ways to go about personalizing your various marketing campaigns, and your company in general.
Not sure where to start? Here’s what personalizing email marketing campaigns looks like:
Personalizing email can provide your users with a meaningful experience
Personalizing email marketing campaigns so that they can provide meaning to your customers isn’t easy to do. But, the results are well worth the time and money spent. It gives your customers a smooth and enjoyable experience when they come to your site, that they will really recognize, appreciate, and remember.
Just take a look at Netflix. Customers can rate what they watch in order to get suggestions that are relevant to them. This can be seen in your own personal account, even if you’re sharing it with family and friends. Amazon also does this as well when they make suggestions based on your previous orders. As does Goodreads, with books they believe you may like.
Let your customers know why you appreciate them
As we mentioned before, you’re going to have to do a lot better than just slapping a customer’s name onto an email. Once we read past our name, if we realize the rest of the email is fairly generic, then your company really hasn’t done its job at personalizing it.
Instead, have a reason for personalizing emails and the rest of your messages. Is it because your customer is a gold-star shopper? Because they’ve been with you for a full year? Because they’ve simply let you know what they like, and you genuinely want to help them with their purchasing decisions? Do this, and watch those sales numbers increase.
Making your business all about personalization
Why not take the plunge for ultimate success? If personalization is the way to grow your business, then perhaps revolving your entire business around personalization, like Barkbox, Blue Apron, or even TheKnot.com, is the way to go! Many users are looking for a completely personal experience. If your business provides that in a nutshell, then you should see results quickly.
Show off your own personal side, too
The term “personalization” may refer to how you personalize email and the rest your marketing campaign. But, if look at just the word “personal” from that, we know it applies to a lot more than just the customer experience. It’s about letting your customers get to know you as much as you’ve ‘gotten to know them.’
How can you do this? Well, take a look at your mission statement and your About Me page. The more you peel off those layers so that your leads and customers can really get to know you, the better.
A mission statement is often a few sentences at most that reveal who you are. It’s definitely not easy to blend a personal side with a professional agenda. But, some CEO’s did that quite well. Take a look at the Starbuck’s mission statement, by CEO Howard Schultz.
His mission statement reads, “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.”
This is clearly a deep and personal statement.
But, it doesn’t have to be just about making a play on words. You can also let your customers know more about you as you go along. This could be anything from letting them know your company has celebrated an anniversary, to opening up a new office building, or even re-branding your company.
So, what do you say? Do you think your company is ready to give personalized marketing a try? To start, you’re going to need some solid customer data to analyze in order to design your site, email marketing, or specific marketing campaign with personalized features. The Mission Suite can help you with that. Request a demo today.