We have a lot to say when it comes to marketing trends. While it’s good to read up on what’s new, it’s important that you don’t take everything too close to heart. Some marketing trends can be really great for your business and others, not so much. That being said, it seems like every time we check the news, another trend has hit the scene. And, as we approach the last months of 2016, it’s no surprise that the marketing trends for 2017 are now all the buzz. So, here’s what you need to know to get ahead of it all.
Data analysis will be taken to the next level
When it comes to analyzing your customer’s activity, even the biggest social media companies admitted that data doesn’t always reveal everything. In the past, companies have been encouraged to look at data as the main way to direct their marketing campaigns. However, companies who revolved too much of their work around ambiguous data weren’t always getting the results they had hoped for. But, in 2017, that’s all about to change. Data will start to be analyzed with a serious purpose. From now on, every goal your company has should have a clear and direct connection to very solid data. If it doesn’t, it won’t be used.
Personalization will no longer be tacky, but necessary
Marketing trends for next year suggest that personalization will be key to growing your brand and developing relationships with customers. It’s not just about customizing things any =more. It’s about really adding your own (or your company’s own) personality into everything you do and everything you create. In the past, something that may have seemed too personal or too tacky would be avoided as it wouldn’t be deemed professional. But, now, the more personal flavor you can add to something, the better.
Customers are looking for experiences more than objects
That’s right. By 2017, people are starting to catch onto the fact that experiences are a much more worthwhile than material things. Millenials are living in the now. They don’t care about retirement in the same way that their parents did. If there is something they want to do, believe us, they are going to go for it, whether it’s super affordable or super expensive. If you’re not selling trips around the world, then you might need to think of an alternative way to cater to the customer experience. How do you do this? Just ask!
Using video to cater to even shorter attention spans
And, to absolutely no one’s surprise, our audiences will have even shorter attention spans in the coming year. This means that traditional content, and even infographics, may not be cutting it anymore. Basically, anything with text is a risk. Keep it to producing videos as your main source of content, and you’ll be good to go. The complete visual is where it’s at.
The use of native marketing
Native marketing is marketing that isn’t forced or obvious. As the years go on, people are having much less patience for ads. So much so, that customers today have way more control over ads than the companies do. Native marketing is a way to advertise a bit more discreetly. This can be done through your affiliates casually mentioning you in one of their blog posts or tweets.
Again, while you read up on these trends, remember that they are sometimes indefinite and not always concrete. In the meantime, request a demo with The Mission Suite to learn how we can help you incorporate these 2017 marketing trends into your upcoming marketing campaign.