SEO is a tool that many companies rely on. A successful SEO strategy can bring many more people to your site. By utilizing it to your advantage, your company can seriously amp up its inbound marketing game. That being said, SEO is complicated and takes a lot of experience from trial and error before you get it right.
There’s a lot of information on the web regarding the best approach to SEO. While there’s no perfect approach, this is how you avoid falling into the “common mistakes” trap.
Not Using Relevant Keywords
When it comes to SEO, using keywords is one of the most important aspects. In order to bring up your site or content in a user’s search, you need to thread the appropriate keywords into your content. Of course, knowing what keywords to use is hard. Companies often invest money in a tool that can help them find the keywords they need to be using, and how to use them correctly. Likewise, companies need to make sure they aren’t using the wrong keywords.
For example, if a potential lead is searching for “travel deals,” that’s most likely what the user is going to type into the search box. Therefore, you’ll want to use those two keywords together in your content as much as possible. (Without overdoing it, of course.) A common trap content writers fall into is using just one or two of those keywords, and using them seperately. To avoid this, think about what your audience will be searching.
Thinking SEO is a Checklist
Sometimes, companies treat SEO like it’s a checklist. They’ve got all the links, it’s readable, they’ve used keywords, and their images have alt tags. While you want to make sure your content features many SEO positive qualities, it’s not just about completing a checklist. It’s much more than that. Each aspect of SEO needs to be treated differently so that you can maximize the results. While it’s important to try and hit each SEO point, it’s more important that you can strenghthen a few SEO points, instead.
To see if you did well, do a Google search. Does your website comes up?
Not Analyzing Your Prior Content
Researching your own content can tell you a lot about how you should go about your SEO strategy in the future. Before you go ahead with anything else, you should be looking at your past posts and analyze what worked well and what didn’t do well. Ask yourself, “Why did this article get more hits than others?” Why did that article get more shares? Is there something about the time you generally post content? Or, what does your audience seem to be attracted to the most? This is all part of SEO, too. Not investing your time for improvement based on past content is a big mistake.
Always learning new SEO tricks is a great idea, but whatever you do, don’t overdo any of those strategies. For example, while keyword density is important, overloading your article with a certain keyword is just going to be hard to read. This is, of course, bad for your SEO strategy as well. The same goes for adding too many links or overusing phrases or quotes that are popular on the web.
Backlinking to Competition Sites
It’s smart to put backlinks into your content, but it’s more important to make sure those backlinks are 100% relevant. If you are linking to your own content, then that should never really be a problem. But, if you are linking to a company or article from a competitor, then leave it out! Why would you want to bring attention to any content other than yours, anyway? Don’t fall into that trap!
A successful SEO strategy takes a lot of work. So much so, that unfortunately it’s sometimes easier to make mistakes than do it well. That’s why The Mission Suite is here to help you. Request a demo today to learn more.