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There are a lot of ways to gain information regarding your leads. A company who wants to bring in more customers and grow their business will most likely use a combination of different strategies to get the information they need. One of the ways to do this is by creating surveys through your website and on your landing pages. Even the simplest of surveys can provide you with a surprising amount of information on your leads.
Here’s how it’s done:
You Can Find Your Target Audience
Let’s say you do a giveaway on your site. In order for people to sign up for the contest, they need to answer a few questions. These few questions can be used to gain important information.
In this case, let’s say a few questions is really just a few questions, one of them being whether or not they are currently looking for a new blender, a new hair product to try, a new car, whatever it is. Those people who say “Yes, I am looking for a new _____” are the leads you now want to hone in on. Whether they win the contest or not, you now have hopefully hundreds of new leads you can cater to based on this target audience.
You Can Learn How to Adjust to Other Potential Leads
For those who didn’t immediately fall into the target audience, you can learn where they do fall in. Maybe another question on your survey was something like, “What kind of outdoor activities do you like to do?” or “What kind of kitchen appliances do you use most often?” These questions and the answers people provide can tell you a lot about what people are interested in these days. Make sure to keep that info on the backburner and use it to your benefit when you’re ready.
A Survey Can Tell You the Different Categories of Leads
The right survey questions can tell you whether or not you have a “hot” lead on your hands or people who still need more convincing. Once you have a general idea about what kinds of leads you have, you can use another round of surveys to target each category thereafter. Highly qualified leads will get more specific questions, while new prospects can let you know how often they’re willing to hear from you or what they’re interested in potentially buying from you.
Now, what to ask?
First of all, there’s no right or wrong when it comes to asking survey questions. Depending on what product you’re selling or even how long your business has been around, will determine what kind of questions to ask. So, while we can’t exactly tell you WHAT to ask, we can tell you what NOT to ask.
Don’t Ask More Than a Few Questions
If you have way too many questions on your survey, it will deter people away. Keep it to less than five questions that can tell you a lot about your customers.
Don’t Give a Million Possible Answers
Your goal is to gain specific information about your leads. You won’t get that if you have an endless amount of answers. Each question should have a set of answers they can select from.
Don’t Ask Obvious Questions
The people that are at your website are already there for a reason. If you’re selling vacation packages, then you don’t need to ask whether or not they like going on vacation. That’s clear, otherwise they wouldn’t be on your site now, would they? Instead, ask what KIND of vacations they go on, how often they go on vacation, what they like to do when they’re in a different place, their budget, etc.
Consider the Before and After
Before you even create your survey, think long and hard about what you’re using it for. Whatever your goal is, use that to guide your questionnaire. Similarly, after the survey has been completed, collect all the information in one area, organize it, and use it to your advantage. Whether it’s just to understand your audience or you’re using it to drive a campaign, don’t let the answers go to waste.
Mission Suite can help you create a useful survey for your company and analyze the results. Request a demo now to see how.