Effective content marketing is key to growing customer action and thus, profits, through the use of different, content-driven strategies. Though most companies have a general idea of what not to do when it comes to content marketing, they aren’t really sure about what they could be doing to better their overall approach. And, we don’t blame you. There are a lot of factors that go into successful content marketing, and it’s not really possible to narrow it down to just a few set tactics. However, there are some general techniques out there that will certainly help assure you that it’s working.
Familiarize Yourself with Different Types of Content Marketing
There are so many channels to push content these days. For starters, the most common approach is through a blog, that’s constantly updated with what would be relevant content. If your blog is your main avenue for content marketing, make sure you are up on your SEO and visuals game, as this is what appeals to people.
However, there are so many other ways to effectively market content, not through a blog. What about infographics? Memes? Videos? Interviews? Sharing customer reviews? Listicles? How-Tos? Partner links? E-books? You can probably think of a hundred more. The list goes on and on, and the more you utilize appropriately, the more you can be sure your content marketing strategy is working.
Research, Research, Research
Marketing research is imperative if you want to connect with your audience. Of course, if you don’t yet have your audience, this would be a great time to start figuring that out. Who is your product or company is directed towards? What are the specific demographics? Just knowing their age or location isn’t enough. You’ll have to do a lot of research so you can adjust your content marketing accordingly.
This doesn’t happen overnight. You need to understand this data on a whole new level. Remember, this type of information can always change, too, so it’s important to always keep the research constant. A software like ours can help you with this.
Map Out and Organize Your Content
Don’t just assume that once people come to your site, they are going to immediately convert. Additionally, don’t assume that once they’ve converted, they’ll stay on board and contribute to your profit. There’s a system to this kind of thing, and it needs to be handled with care. You have to ease in your leads, and differentiated content marketing is a great way to do just that.
Think of it as three levels. Initially, you’ll want to cater to your potential leads by sparking interest through your content. Level two, if this is not the first time this person has been on your site, then use content that can help you to start building a relationship with him or her. Lastly, if this person has already converted or they’re about to, then you want to use your content to ultimately have them take action.
Pictures Say 1,000 Words
We can’t stress enough what visual creatures we are. Use this very valuable piece of information to help create simple content that’s easy for people to understand. This is why infographics are successful, as well as inviting header images and thumbnails. People see a picture they like alongside a catchy phrase or heading, and they’ll be hooked. Just make sure the pictures are at least a little bit relevant.
As much as your brand looks promising, people trust others more than a few convincing words on a webpage. When putting your content marketing into play, it’s essential that you keep this in mind. The more human voices you have in your content, the better it’s going to be for you. This can be attained by displaying customer reviews, having bylinks on affiliate websites, backlinks to previous content, implementing guest posts, and wording your content so it truly relates to people on an individual basis. Don’t forget to also use hashtags and tag things you care about, in order to relate to your customers on a deeper level.
Don’t Forget to Share!
Once you’ve written a strong blog post, created a beautiful infographic, or self-published your first e-book, get it out there! There are so many different ways to share your content, even when you’re asleep. Just schedule your content for when you want it to be posted, and make sure you do so on different social media platforms in order to reach a broader audience.
Mission Suite can help moderate your content marketing before, during, and after it’s out there. Request a trial to see how easy we can make your content marketing initiative for you!