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The key to being successful in today’s competitive business world is to develop a marketing campaign strategy that works. There are more choices than ever on where and how to promote products and services. It is also important to realize that what works in traditional print marketing, does not work as well with digital marketing.Marketers have to stay current with current trends, competition, and analytics. Planning and implementing a marketing campaign can get tricky when having to take so much into consideration. Here is how to keep it simple so success is sure to follow:
- Research: Understanding your target audience
When planning a marketing campaign, it is important to first think about whom you are reaching out to. Do research on your industry, market, competition and target audience. Then, create a customer profile. Your customer profile is a description of who your typical customer may be. Specify the demographic – who is the type of person that will be potentially buying your product or service? What is their age, gender, location, marital status, income, etc.? Second is to identify their Psychographic information – why your potential customer would want to buy? This includes their interests, hobbies, behaviors, lifestyle, and more.
It’s essential to continually perform research to stay current with your market, industry trends and competition.
- Create consistent graphics and content
Once you nail down your target audience, you’ll want to begin thinking about what will spark their interest visually and intellectually. Your visual identity needs to stay consist. This includes everything from your graphics, logos, sales message, colors, fonts, and niche. There should be a visual connection fro your print marketing to your online presence. Your marketing communication must be clear, compelling and consistent in order to be affective. Every piece of content you develop should be able to be used in as many places as possible.
- Ensure all of your team members are on the same page
Open communication is a concept that most businesses claim to value, though very few of them know how to achieve it. To nurture an environment of open communication, businesses must have a solid foundation of trust. Making and keeping commitments makes each team member feel more comfortable being vulnerable with each other. Another key element is employee engagement. Once you have secured open communication, make sure each individual feels like they’re part of the team and the greater vision of the company. If multiple members are working on separate projects of the same marketing campaign, be sure to facilitate meetings to ensure everyone is on the same page. The message behind the campaign and the ultimate goal needs to stay clear and consistent for ultimate success.
By keeping this three simple tricks on a continuous basis, your marketing campaign will be off to a great start. Once you launch your campaign, the last step is to having proper analytics and attribution methods to see your results. Think you’re ready to create your next marketing campaign? Check out this simple platform to guide you from start to finish.