Nearly all businesses today have a website, which means more are seeing raw results in their search engine rankings. Businesses have to overcome tons of competition to claim one of the few spots on the first page of search engine results. The truth is that if you want to bring more traffic to your business, then SEO is an effort you will need to invest in. With planning a well-developed SEO strategy, your business can appear at the top of search engines, and stay there.
Did you know that 4 out of 5 consumers use search engines to find local information? Optimizing your business for local search is paramount. Here are a few things you can do to help your business dominate search rankings:
1.First, your business needs to have a local identity. This means that you must have a physical location and phone number. You’ll want to share your name, address and phone number throughout all of your online presence – website, social media, maps, etc. The more places your local information is listed, the stronger your search results will be.
Here are the five best local directories to update your business information on. Then, begin updating your information on industry-specific directories.
2.Google engineers are constantly making sure that their algorithms think like people. Identifying the right keywords that your target audience is searching with can help drive traffic to your site. Keywords are simply detailed descriptors of your business. Put yourself in your prospects shoes, what would they type into Google to find your product or service? Then, taking your keywords and integrating them in your social posts will help you be found all over the internet.
There are numerous strategies to help drive your search volume, the easiest tool is the Google keyword planner.
3.Now that you have a list of keywords, be sure to use them on your website. Website optimization relies heavily on content marketing. Content marketing involves posting and updating your website to bring in your audience and strengthen your business credibility online. Keywords should be used throughout your pages, meta descriptions, headers, blogs and more. This gives search engines more ways to catalog your site and rank it to the top.
Search engine optimization is crucial to the success of your business, and website presence. SEO is an ongoing responsibility for promoting and maintaining credibility and value to your consumers. To give your business the best start, implement SEO strategies as soon as you register the domain.
With an SEO strategy, you can begin to get the right content out to the right people, at the right time. Find out more here.