Large enterprises often utilize new technology and marketing automation to manage their outreach campaigns. Yet, marketing automation also has great potential to fuel small business growth. With the right platform, small businesses can have a competitive edge and stand out above their competition.
Here are a few ways that your small business will benefit from a marketing automation platform:
Low overhead costs = increased profit margins
For small businesses, low overhead costs and efficiency of marketing outreach is extremely important. The more efficient your company is, the more profit you can generate from the time you spend on business growth. With low overhead costs, you can increase profit margins and have more capital to reinvest in business growth. Marketing automation includes the tools you need to reduce your marketing budget. It also improves your lead generation with efficient marketing campaigns, saving you time and money.
Reach more of your target audience
According to Small Business Administration research, only half of new businesses survive the first five years. To prevent this from happening, small businesses need every advantage they can get in order to gain and retain their customers. Marketing automation provides you with insights into your target audience and their shopping habits. Reach more of your audience by segmenting your contacts and their unique needs to transform your traditional outreach into a nurturing machine.
Provide a personal, authentic relationship
One of the primary reasons customers seek out small businesses compared to big-name companies is because they receive better customer service. In today’s fast-paced online market, customers desire an intimate and personal shopping experience. With marketing automation, you can build your business around what your target audience desires by sending segmented prospects relevant information based on their online behaviors. Your business will fail if you neglect to stay in touch with your customers and understand what they need.
Simplify the implementation process
Small businesses tend to lack the capital to invest in new, updated technology. Many small businesses never consider utilizing marketing automation because it takes time and money. However, there are many automation tools now unified into one affordable platform. These platforms minimize the expense and labor needed for traditional marketing efforts.
MissionSuite helps marketers of small businesses expand their outreach and increase revenue at an affordable price. Are you ready to unify all of your sales and marketing activities into one integrated system?
To learn more about how MissionSuite can help you increase sales without needing a large budget, get a free 30-day trial today.