Launching Your Brand on Social Media

Social media has become one of the primary ways to reach customers. 74% of consumers stated that they solely rely on social media for their purchasing decisions.

Want to launch your company on social media sites but do not know where to start? Here are the first steps to take when getting started:

Step 1. Choose your platforms

There are so many different social media platforms available: Facebook, Twitter, Tumblr, LinkedIn, Instagram and so on. Just because there are endless platforms available for your business, does not mean you need to utilize all of them; in fact, make sure you don’t overdo it. It is better to have a presence on fewer social media platforms that you are regularly engaging with than have accounts on every platform you can think of but only post a few times.

Think about, realistically, what platforms would be the best options for your company. In order to do this, make sure you know what goals you are trying to reach by marketing to your customers via social media. After you have identified these goals, think about which platforms will support them best.
Not planning on sharing many visual posts? Instagram or Tumblr should be ruled out. Think about where most of your customers will be engaging. Maybe just start out with Facebook and Twitter and then grow from there.

Step 2. Determine how you want to present your brand

Take the time to write up some characteristics of your brand. The voice of your brand is highly dependent on your target customer. Do you refer to yourselves as “we” or “I” on social media? Are there certain political or social topics you want to steer clear of? What type of language will you use?
Analyze your brand as if it has its’ own personality. What type of articles would your brand share with followers? How and how often will your brand respond to comments (if at all)?
Keep in mind that there may be multiple people working on your social media platforms so it is important that your brand guidelines are established and comprehensive.

Step 3. Create a Content Calendar

Create a calendar that outlines what you will post. You may not stick to this calendar, but it is helpful to have an idea of how often you plan to post and what type of content you will share. Keep in mind the 80/20 rule: 80% of your posts should be geared towards community building while only 20% should be direct brand promotion.

Social media is more for gaining exposure and increasing followers. Use the content calendar to schedule posts about current events, articles that are related to your product and helpful to your customers, or shared posts from other successful pages in your industry.

Social media is an easy and free way to connect with your customers and gain exposure. Covering these first three steps will aid in a successful launch across multiple platforms.

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