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No business should be a stranger to the Internet. And with that Internet presence comes LinkedIn pages, Facebook, Twitter, email and a whole other batch of ways for potential clients to contact you.
If your business doesn’t have a full department of social media experts, ranking your contacts becomes incredibly important. If only 10 percent of your business comes from Facebook, for example, you can’t spend 50 percent of your time pursuing them.
First, you must organize your contacts by origin. Getting a full list together of names means that you won’t contact the same person multiple times unless they ask you to. It also lets you quantify how many clients are reaching out to you in different mediums.
If your Twitter suddenly had a boost one month, review your history and see what generated that increase. Capitalizing on such patterns can drive further revenue growth, a secondary benefit to contact organization.
Keep an accurate record of your contact history. Do you send one email a week? A month? How many times are you posting to social media? Infrequent posts means infrequent new contacts. Not regularly putting your brand out there will also slow the development of loyalty among existing contacts.
Keeping notes on specific contacts can also develop your presence. If you know a customer has a birthday, sending a text, email or card will be a positive addition to their day.
Look for a social media management software to help you keep track of things like birthdays and number of times you’ve contacted. It will help you determine active interest versus passive social presence.
Finally, ensure your contacts know their information is private when they give it to you. No one wants their email sold to third parties and doing so greatly reduces credibility.
This organization of your contacts will help prevent redundancies and wasted effort. It will also let you know where your contact strategy is weakest so that you can consider increasing your efforts. If your business is primarily brick and mortar and you don’t want a social media presence, then organizing your outreach is simple.
But in the digital age, knowing who to talk to and who wants to talk to you can take your business from a digital “like” to real love.