Email marketing is one of the most potent sales conversion strategies available to any marketer – there’s a good reason why two-thirds of marketers ranked the return on investment for email marketing as ‘excellent’ or ‘good’ in a recent survey conducted by Econsultancy.
It’s never a bad idea to keep learning and improving your game, especially when it comes to something as important as email marketing. That’s why we’ve provided these tips to help make your emails more eye-catching and engaging. Follow these simple instructions, and you’ll be amazed as you watch your open rate increase.
1. Keep it Personal
There aren’t many marketers who haven’t seen personalized recipient lines, but have you ever thought about personalizing the subject of your emails? Research shows that personalized subject lines grab the attention of your readers and encourage them to open an email. After they’ve opened the email, be sure to include at least one more relevant bit of personalized information, such as location.
2. Keep Subject Lines Clear
Your subject line is arguably the most important aspect of your entire email. Don’t try and dupe your readers into opening your email, be honest and forthcoming with its purpose. Not every reader will know exactly what your company does, so be sure to make it clear in your subject line.
3. Make Email Work for Social Media
Email is still the king of content marketing, but it’s impossible to deny that social media is making serious inroads. Just imagine how powerful the two platforms would be if they could work together. Well, fortunately for marketers everywhere, email is perfect for driving traffic to your social media. Social media can also be used to drive subscribers to your list.
4. Keep Mobile in Mind
More than ever before people are accessing their email through mobile devices. This means that emails need to be optimized for mobile. More than two-thirds of readers in America and Europe say that they will immediately delete an email not optimized for mobile. Don’t have your message fall on deaf ears simply because of a easily-correctable design flaw!
When crafting your emails just think about what you’d want to see in your inbox. Would you rather have a personalized email that opens well and delivers valuable information, or a pile of pictures and unrelated junk? The answer is clear.
If you have any questions about creating quality content and sending excellent emails just drop us a line in the comments. If you’re looking to take your email marketing game to the next level entirely, head to our homepage and sign up for your free trial of The Mission Suite.