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Believe it or not it’s 2014. As one year ends and another begins, it is the perfect time to reflect on the past years performance and attempt to determine how we can continue to improve our inbound marketing in 2014, and all the years to come.
2013 brought some very exciting developments in the field of inbound marketing. Google introduced the first ever rewrite to their search algorithm, known as Hummingbird. Facebook also introduced sweeping new changes to their algorithm. Then a strange little app popular with teens, known as Snapchat, came out of left field and is now being valued at over 3 billion – with a “B” – dollars.
Inbound marketing is constantly evolving, and that’s what makes it such an interesting and exciting field. So, let’s take a look at some ways that you can get a step ahead of the game in 2014.
1. Get Intimate with Tech
No, I’m not talking about some Lucy Liu robot love action a la Futurama (we’re not quite there, yet.) I’m talking about how inbound marketers must really and truly be intimately familiar with technology across a broad spectrum.
Inbound marketing requires diverse knowledge on many different tech topics, so widening your skill set is always a sound practice. You may even want to pick up a little coding, so that you can stay on top of things like updating your pages or site map. There’s no such thing as knowing too much.
2. Explore New Channels
Sure the old standbys of Facebook and Twitter are still important, and probably the most important, channels of distribution. But that doesn’t mean that you can’t explore some new ones as well. Up-and-coming networks like G+ and Pinterest can provide savvy marketers with a wealth of opportunities to reach customers.
3. Improve Your Email Marketing
Inbound marketers have a tendency to get caught up in the glitz and glam of social networking, and they forget about the single most effective tool in the marketer’s arsenal: email marketing. Despite recent changes to the Gmail inbox, and the rise of social media, email marketing is still the single most effective weapon available to marketers. If you don’t believe me, just check out the numbers for yourself.
4. Guest Post
I personally have vowed to explore this option more thoroughly in 2014. Guest posting is never a bad thing. Even if initial traffic gains are minimal you have expanded your reach and established one more valuable contact. Get that content out there and you’ll be happy you did.
5. Read More
There is a wealth of information available on inbound marketing in the form of eBooks. With Amazon and the Kindle making it so incredibly easy (and relatively affordable) to procure these books, you are simply out of excuses. So, dive into a great inbound marketing texts and learn some lessons for the coming year.
New years present new opportunities for exciting new growth and development. This year, focus on strengthening your inbound marketing knowledge, and resolve to take that extra step to increase your message’s reach in 2014.