Email Marketing for the Holidays: Stay on Santa’s Good Side

It’s that time of year again. The time of year when you can’t walk down the street without hearing a Christmas song, where it feels like every blog post is about the holidays, the time of year when your inbox is flooded with email promotions and coupons – it’s the holidays!

We know you’re excited, it’s hard not to be. There’s just something magical about this time of year, and it’s easy to get swept up in. So easy, in fact, that many normally responsible marketers get a serious case of holiday fever (or fervor, in some cases) and get just a bit overzealous with their marketing.

Today we’re going to discuss a few of the common pitfalls that ensnare marketers during the holidays, and how you can avoid them.

So, what should the conscientious marketer be sure to avoid?

1. Rewriting the Playbook

Your marketing has done well all year. You’ve been a responsible and engaging marketer, you’ve followed best practices, you’ve had excellent ROI. But now the holidays are here, and the only thing to do during the holidays is ramp up the campaign, right? Wrong! There’s no reason to throw out successful strategies simply because there’s a little snow on the ground. Stick with what has worked for you in the past.

2. Straying from the Opt-In

We’ve discussed the benefits of opt-in email campaigns in the past – increased engagement, lower bounce rates, higher click-throughs – it all makes sense. So why would you ever stray from your opt-in list and start emailing consumers who haven’t expressed an interest in your communications? This is a surefire way to end up in spam folders, and probably get a lump of coal in your stocking to boot.

3. Lacking Creativity

We mentioned yesterday that the holidays are a perfect time to let your festive side shine through in your emails. If you stick to the same standard templates you’ve used all year long, there’s a good chance that your message is going to get lost among all the twinkling lights and jingle bells. Don’t be afraid to spruce up your message and deliver some eye-catching content. A little creativity and flair can pay off in a big way.


If all else fails, simply stick with what you know. Have confidence in yourself and your ability as a marketer. When you get right down to it, the holidays aren’t that much different than the rest of the year. Simply apply your best practices, and add a little personal touch and some holiday flair where you can. And of course, remember to enjoy the season yourself!

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.