Its that time of year again. The time of year when you cant walk down the street without hearing a Christmas song, where it feels like every blog post is about the holidays, the time of year when your inbox is flooded with email promotions and coupons its the holidays!
We know youre excited, its hard not to be. Theres just something magical about this time of year, and its easy to get swept up in. So easy, in fact, that many normally responsible marketers get a serious case of holiday fever (or fervor, in some cases) and get just a bit overzealous with their marketing.
Today were going to discuss a few of the common pitfalls that ensnare marketers during the holidays, and how you can avoid them.
So, what should the conscientious marketer be sure to avoid?
1. Rewriting the Playbook
Your marketing has done well all year. Youve been a responsible and engaging marketer, youve followed best practices, youve had excellent ROI. But now the holidays are here, and the only thing to do during the holidays is ramp up the campaign, right? Wrong! Theres no reason to throw out successful strategies simply because theres a little snow on the ground. Stick with what has worked for you in the past.
2. Straying from the Opt-In
Weve discussed the benefits of opt-in email campaigns in the past – increased engagement, lower bounce rates, higher click-throughs it all makes sense. So why would you ever stray from your opt-in list and start emailing consumers who havent expressed an interest in your communications? This is a surefire way to end up in spam folders, and probably get a lump of coal in your stocking to boot.
3. Lacking Creativity
We mentioned yesterday that the holidays are a perfect time to let your festive side shine through in your emails. If you stick to the same standard templates youve used all year long, theres a good chance that your message is going to get lost among all the twinkling lights and jingle bells. Dont be afraid to spruce up your message and deliver some eye-catching content. A little creativity and flair can pay off in a big way.
If all else fails, simply stick with what you know. Have confidence in yourself and your ability as a marketer. When you get right down to it, the holidays arent that much different than the rest of the year. Simply apply your best practices, and add a little personal touch and some holiday flair where you can. And of course, remember to enjoy the season yourself!